2 weeks duration
Four 2.5 hour live sessions
100% Trainer-ledGive yourself a comprehensive overview of everything that LinkedIn can offer to B2B marketers. This focused online course will provide you with both a clear vision for your LinkedIn marketing & advertising strategy and the knowledge to implement it.
Take these learning outputs away with you:
- Create an industry-leading company page
Master the latest tactics and tools to build your presence
- Boost your LinkedIn ads strategy
Learn tried-and-test campaign strategy frameworks
- Advanced analytics
Measure the success of your LinkedIn campaigns
How it works
Live, trainer-led class
Join a program of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
One-to-one mentorship
Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.
Learn how to develop an effective advertising strategy. Master LinkedIn’s targeting tools. Discover the ins and outs of advertising through sponsored updates, adverts and InMail messages.
Book this course to take your LinkedIn marketing & advertising to an advanced level. Cut through the social media hype and build a LinkedIn marketing program that delivers real results.
- Business opportunity: Understanding the business case for LinkedIn marketing
- LinkedIn strategy: A LinkedIn marketing strategy framework
- Audience targeting: Segmenting your target audience to reach on LinkedIn
- Best practice set-up: Optimizing your profile photo, headline and summary section for best results
- Company-wide profile strategy: Developing best practice across your employee base
- LinkedIn Publishing Platform: Full guidance on all technical aspects of LinkedIn’s publishing platform
- Benefits of building a targeted network: Understanding the business benefits of growing a targeted community
- How to achieve high visibility on LinkedIn: How to boost your search and profile visibility by growing your network
- LinkedIn Search: How to get the most out of LinkedIn’s search tool to reach your target audience
- Saved searches & alerts: Setting up saved searches and alerts to keep tabs on movements in your industry
- Advanced search: Full overview of LinkedIn’s search filters and premium features
- Best practice: How to best use LinkedIn’s email messaging function to engage your network
- Message content: Topics and message themes to deliver best response
- Frequency: Tried-and-tested timings for regularly contacting your contacts without inspiring fatigue
- LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network
- Establishing a presence: Setting up a branded LinkedIn company presence effectively
- Company page administration: Managing your company page admin rights on an ongoing basis
- Showcase pages: How to best setup and manage on an ongoing basis
- LinkedIn applications: Full overview of all apps to boost effectiveness of your page
- Targeted updates: Targeting your updates by company size, industry, job function, seniority or geography
- Multimedia content: Best practice on integrating rich content into your updates
- Peak performance: Advice on what types of updates drive most engagement and visibility in news feeds
- Company update analytics: Full guidance on the metrics to watch to gauge performance
- Active employee involvement: How to ensure consistent associations between your employees and your company page
- Employee promotion: Company-wide strategy for employee base to promote company updates
- Convert customers to followers: How to integrate your page into your wider customer communications
- Multi-channel promotion: Advanced tips and tricks to promote your company page
- Full overview: Understand the full workings of LinkedIn’s personalised news service
- LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s news feeds
- Business benefits: Full overview of the marketing opportunities offered by LinkedIn groups
- Promoting your group: Proven techniques for organically growing a targeted community
- Group announcements: Best practice use of email announcements to your group members
- Group management: Designating admin responsibilities across your team
- 3rd party LinkedIn Groups: How to select groups to join and best practice engagement
- What does success look like? Case study examples to gauge relative success levels with industry peers
- Analytics framework: Full outline of tools and metrics available to you to track results
- LinkedIn company page analytics: Detailed briefing on LinkedIn’s free analytics tool
- Content Marketing Score: How to make best use of LinkedIn’s proprietary content analytics metric
- Trending Content: Work out what topics most resonate with your audience with LinkedIn’s ‘Trending Content’ tool
- Premium subscriptions: Full overview and recommendations for different levels of sign-up
- LinkedIn advertising evolution: Full overview of recent LinkedIn advertising developments
- Future developments: Detailed overview of upcoming LinkedIn changes and likely future direction
- Self-service platform: Run through of key features
- Business opportunity: Understanding the different business cases for LinkedIn advertising
- LinkedIn advertising strategy framework: How to develop a working plan for your LinkedIn advertising
- Professional targeting: Best practice targeting, based upon industry field, job title, location and company
- Audience size: Recommendations for best performing audience sizes to target ads to
- Location targeting: How to target your ads to specific locations while maintaining optimum results
- Company targeting: Making the most of LinkedIn’s unique targeting feature
- Industry targeting: How to focus your advertising efforts on a particular vertical industry sector
- Job title, function & seniority: Understanding the specific nuances of each targeting option
- Demographics targeting: Make best use of advanced targeting criteria skills, groups, gender and age
- Technical overview: Understanding the mechanics of Sponsored Ads
- Best practice: Detailed checklist for driving top performance levels
- Technical overview: Understanding the mechanics of promoted posts
- Best practice: Detailed checklist for driving top performance levels
- Content strategy: Content tips to increase engagement results and overall visibility levels
- Budgeting: Guidance on building a model that fits to the relatively high per send cost
- Best practice: Detailed checklist for driving top performance levels
- Content strategy: Content tips to increase engagement results and overall visibility levels
- Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs
- Calls-to-action: Best practice guidance on creating direct calls-to-action to stimulate response
- Tone of voice: How to establish and maintain your brand tone of voice
- Image guidelines: Full overview of LinkedIn’s image guidelines and ad type image dimensions
- Ad design best practice: Detailed checklist to drive results from your ad designs
- CPC Vs CPM: Scenario planning for best use of each budgeting method
- Big management: Best practice advice on bidding above “suggested range” to gain increased impressions
- Bid strategy: How to best budget your ad spend and forecast results
- CTR optimization: Expert advice on what CTR you should be aiming for
- Daily budgets: Recommendations for setting daily budgets to optimize performance
- LinkedIn Campaign Manager: Full overview of LinkedIn’s performance reporting tool
- What does success look like? Case study examples to gauge relative success levels with industry peers
- Analytics framework: Full outline of tools and metrics available to you to track results
Request a detailed syllabus
Request syllabusTake a look at the next dates coming up:
The course is split over four 1.5 hour sessions – held on
Tuesdays and Thursdays – running over two weeks.
We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:
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Digital Petra Certification
Upon successful completion of your course you will receive a certificate of attendance.
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Full access to training materials
Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.
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Ongoing support
Just get in touch: Digital Petra’s specialists are on hand following the course to help with any questions or challenges you might have.
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Course rating
An average course rating of 9 out of 10 from Fortune 500 companies.
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9/10 Trainer score
Our expert trainers score 9.2 out of 10 on average in feedback from course attendees.
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Highly recommended
92% of past attendees would recommend Digital Petra.
Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer.
Learn from our skilled trainers, with hands-on experience from the front-line.
Liza Hall
Trainer
As a digital marketing specialist with experience in marketing strategy, content management and social media management, I've found my role in coaching as the most rewarding. My passion is working with SME's and business owners. Besides forming ongoing new relationships, gaining insights from the diverse industry exposure has been enlightening and contributed to my expertise. The most rewarding aspect of being a coach is to share my knowledge, and empower others to take ownership of their marketing activities for self-sufficiency and sustainable growth.
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
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Tuesdays + Thursdays/ 11:00 IET - 12:30 IET
4 classes in total / 2 weeks of instructor-led learning
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Buy with Confidence
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Trusted & Proven
"Excellent" by our 15,000+ customers.
Get the full course syllabus
Reasons to train with Lydian Stone
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Up-to-date course syllabus
Our curriculum is created by a team of industry experts and kept constantly up-to- date in line with developments.
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Expert trainers
Our training faculty consists of first-rate digital experts, with first-hand experience working at the front-line.
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A rich base of experience
Lydian Stone has trained over 15,000 business professionals, from large corporates to small businesses and start-ups.