2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Tap into expert guidance from the frontline and boost your content marketing creative strategy with this packed learning module. Join this advanced two-day workshop to boost your content marketing with expert top level guidance from the frontline. Make best use of the latest tools and platform developments. Learn from industry best practice to significantly increase your content marketing results.
This is course 15 of 24 in the:
Key benefits
Take these learning outputs away with you:
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Develop your content strategy
Use proven frameworks to ensure success at every step of the process
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Create standout content
Master the latest production tools and techniques
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Learn the latest content marketing tools
Gain a competitive edge by staying up to date
Course Program
Content marketing is the unifying element that brings all other digital marketing ecosystem elements together. It connects your web presence – via search, social media, online advertising and all the other channels – to your audience. It’s crucial for driving brand awareness, lead generation and ultimately sales.
Update your view of the content marketing landscape, including a look at the latest trends and statistics. Gain a firm understanding of all the various content types available from the written word to interactive, video and aggregated content. Develop a strong content production plan spanning copywriting, photography and other related elements. Become a publishing master by learning best-practice guides to everything from choosing domains and content management systems to encouraging staff advocacy and creating a fail-safe approval process.
Sign up now to give yourself a coherent view of the business opportunity that content marketing presents and the hands-on skills to put this knowledge into practice.
Content marketing landscape
- Content consumption: Trends and statistics depicting online behavior today
- Content marketing: Trends and statistics outlining corporate content marketing activity
- What makes content successful?: Characteristics of successful content
- Web analytics revolution: Technical developments that make content marketing highly measurable
Content types
- Written word: FAQs, glossaries, reports, whitepapers, newsletters, microsites and more
- Visual & spoken word: Full overview of audio, video and infographic opportunities
- Interactive content: Apps, games, competitions and webinars
- PR-led content: Best practice guidance on how to ‘newsjack’ major developments
- Aggregated content: How to best assimilate content from multiple sources
- Internal content: Leveraging intranets to publicize content internally
- Customer & user-generated: Expert advice on stimulating user-generated content
- Events-related content: Full outline of content opportunities tied to events
- Third parties: How to integrate third party content into your plans
Content production
- Production guidelines: How to develop a policy to ensure consistent quality and brand positioning
- Copywriting: Tried-and-tested techniques for drafting effective social copy
- Photography: Directions on creating successful photographic content for social
- Video production: Guidelines on creating online video that drives results
- Microsites & Apps: Third party outsourcing guidelines and supplier recommendations
Content publishing
- Domain choice: Main, sub-domain, separate domain and external hosted solution benefits
- Content Management Systems: Best practice set-up and use
- Digital Asset Management Systems: Best practice set-up and use
- Publishing on 3rd party sites: Site selection criteria and best practice checklist
- Approval process: Establishing an approval and signoff process prior to publishing
- Staff advocacy: How to encourage advocacy from staff and contributors
- Landing page optimization: A/B testing and conversion rate optimization
Upcoming dates
JAN 6
Content Marketing: Creative Strategy
Join todayJUL 6
Content Marketing: Creative Strategy
Join todaySEP 28
Content Marketing: Creative Strategy
Join today
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
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What time will the live stream take place in my city?
| GMT | EST | CST | MT | PST | |
| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
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Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
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