Content Marketing: Promotion & Analytics Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Ensure your content is seen by as many eyes as possible with this module covering promotion and measurement.

This is course 14 of 24 in the:

Digital Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

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    Boost your web traffic and lead generation

    Learn how to use targeted content promotion

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    Develop a multi-channel distribution strategy

    Ensure your content is spread far and wide

  • 3

    Advanced content measurement

    Discover how to prove success

Course Program

It doesn’t matter how strong your content is, if it’s not being distributed properly, promoted adequately and visible to enough people, it’s not doing its job. If you’re struggling to get your content seen, then this module is an essential addition to your learning stream.

Discover how to distribute your content to different audiences through content segmentation. Find out how to plan in social media and syndication via RSS or video. Gain best-practice skills in promoting your content organically and through paid sources. Spread your marketing message to mobile and offline. Discover how to manage communities and build your reputation, even when dealing with crises. Get the lowdown on the latest content management tools. And build an analytics platform that helps you measure your content’s reach and helps you drive growth.

It's all here – so enroll now to take your content distribution and marketing to new heights.

Content distribution & promotion

  • Audience content segmentation: Delivering different content to different audience segments
  • Social media planning: Full overview of the vital role social plays in content distribution
  • Content syndication: Best practice use of RSS and video syndication services
  • Online influencers: How to work with influencers to widen reach
  • Email marketing: The important role of email newsletters and targeted campaigns
  • Display advertising: Traffic generation via display ads and retargeting
  • Programmatic advertising: Understanding the role marketing automation can play
  • Affiliate marketing: Partnering with affiliate sites to widen your distribution channels
  • Mobile marketing: Mobile apps, QR codes, NFC beacons and SMS alerts to drive views
  • Offline marketing: How to extend your distribution efforts offline

Community & reputation management

  • Comments management: Best practice timely response and dealing with negative comments
  • Engagement rate: Checklist to improve positive engagement levels
  • Crisis management: How to use content marketing for effective reputation management

Content marketing management

  • Tools: Full overview of recommended content marketing tools


  • What does success look like?: How to tie back your analytics to your overarching content goals
  • Content analytics framework: Tried-and-tested metrics for measuring performance
  • Google Analytics: Advanced techniques to track web traffic and page views
  • Search performance: How to measure impact in search engines
  • Platform specific: Full overview of free proprietary analytics tools available on all social platforms
  • Measurement tools: Advice on the free tools available online for tracking content results
  • Competitor benchmarking: How to gauge your performance with key competitors and wider industry

Upcoming dates

  • JAN 10

    Content Marketing: Promotion & Analytics

    Join today
  • JUL 10

    Content Marketing: Promotion & Analytics

    Join today
  • OCT 2

    Content Marketing: Promotion & Analytics

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S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

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Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

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Is there a discount for multiple participates from the same organization?

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Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

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