2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Raise your content strategy to industry best-practice levels with this learning module that gives you the core you need to develop compelling content for your audience. Get up-to-speed with the latest content strategy developments and gain the skills to put them into play.
This is course 16 of 20 in the:
Key benefits
Take these learning outputs away with you:
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Develop a successful content strategy
Make use of proven frameworks
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Advanced targeting techniques
Discover how to resonate with the right audience
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Platform strategy
Achieve the right mix across social, search and paid channels
Course Program
Content is king. The catchphrase bandied about marketing agencies, publications and conferences may feel overused, but it’s popular for a reason: it’s true. Social media gives you unprecedented levels of direct access to your customers taking you straight to their front door. But without the right content, your messages won’t hit home.
That’s where this module comes in. Develop a robust content marketing strategy framework, then discover how to create a range of social media strategies spanning paid, owned and earned content over popular platforms. Choose the best platforms for your content, and discover how to optimize them for SEO. Also gain valuable insights into audience targeting and messaging.
Book now and you’ll complete this course armed with everything you need to develop a winning content strategy across web, mobile and social.
Content strategy
- Business opportunity: Understanding the business case for content marketing
- Content marketing objective: Setting a tangible business objective
- Content strategy: How to build a successful content marketing strategy framework
- Integration: Syncing your content marketing with your wider digital marketing strategy
- Content: The role of content in a successful digital marketing strategy
Social media content strategy
- POE: Establishing a Paid, Owned and Earned strategy
- Planning: Developing a successful social strategy for your brand or client
- Ethics: Guidance on the codes of ethics and expected methods of engagement online
- Legalities: Understanding the legal constrictions of engaging in social activity
- Productivity: Proven time-saving tools and techniques for engaging high volumes of social media sites
Platform strategy
- Platform selection: How to plan content distribution across relevant social platforms
- Platforms overview: Understanding the merits of Facebook, Twitter, blogging, YouTube, LinkedIn, Instagram, Pinterest, Vine and others
SEO strategy
- Content optimization: How to best plan your content for SEO
- Authorship: Step-by-step guidance on authorship best practice
- Internal linking strategy: Expert recommendations on how to maximize SEO gain
Audience targeting
- Audience segments: How to split your audience into different groups, linked to your business objectives
- Audience personas: Guidance on developing profiles for each of your audience segments
- Location: Advice on how best to determine your audience’s social media habits and platforms of choice
- Audience research: Recommended tools to research key topics and themes and driving conversation
Messaging
- Role of messaging: Understanding the role of messaging in ensuring content delivers desired results
- Message matrix: How to create a balance of key messages that reflects your business objectives
Upcoming dates
DEC 2
Content Strategy
Join todayMAR 9
Content Strategy
Join todayJUN 1
Content Strategy
Join today
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
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What time will the live stream take place in my city?
| GMT | EST | CST | MT | PST | |
| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
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Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
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