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Conversion Rate Optimization: Strategy & Planning Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Make sure your Conversion Rate Optimization (CRO) program is geared to deliver exceptional ROI by booking this learning module.

This is course 20 of 24 in the:

Digital Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Develop a CRO strategy

    Build a strategy closely tied to your value proposition

  • 2

    Build a CRO test schedule

    Prioritize your schedule to yield the highest possible returns

  • 3

    Learn the latest CRO techniques

    Ready to apply to your website, email or app

Course Program

Conversion Rate Optimization (CRO) is a growing field in digital marketing with the promise of dramatic riches for those who can implement it properly. But how do you go about building strong foundations to turn those impressive visitor numbers into actual conversions? This class has the answers you’re looking for.

Get a thorough grounding in the technical foundations of CRO, from the latest trends and technologies to understanding the importance of psychology in getting visitors to convert into customers. Set a resilient, effective framework to build your strategy on, complete with clear goals, identifiable easy “wins” and building a calendar to bring multiple campaigns into sync. Find out how to determine and optimize your value proposition and discover how to identify your audience, determine their behaviors and act accordingly.

Book this class now and build a Conversion Rate Optimization program that delivers tangible commercial results.

Conversion rate optimization (CRO) insight

  • Getting up-to-speed: The latest conversion rate optimization trends and statistics
  • Psychology: Full overview of the human psychology factors and behavioral traits that lie behind CRO

CRO strategy

  • Business opportunity: Understanding the business opportunities presented by CRO
  • Strategy framework: Clear framework for developing a coherent plan for your CRO
  • Goal setting: How to set clear objectives for your CRO
  • High improvement potential: Checklist of typical easy wins for any CRO program
  • Priority setting: Setting important tests on important pages
  • Test complexity: How to plan your program around test complexity and overall ROI
  • CRO calendar: Creating a CRO program and synchronizing multiple campaigns

Optimizing your value proposition

  • Perceived value: Full outline of the factors that affect customers’ perception of value and cost
  • Building your value proposition: How to determine your core value proposition
  • Value proposition optimization: How to improve your value proposition and increase conversion
  • Tangible or intangible benefits: How to optimize to drive conversions
  • Supporting evidence: How to support your value proposition with evidence such as customer testimonials
  • Urgency & scarcity: Best practice integration to further support your value proposition

Creating relevance for your target audience

  • Relevance: Understanding the vital role relevance plays in driving conversions
  • Audience segmentation: Demographic, psychographic and behavioral segmentation
  • Audience personas: Building your CRO activity around key persona types
  • Mobile or desktop: Designing for different browser experiences

Upcoming dates

  • DEC 2

    Conversion Rate Optimization: Strategy & Planning

    Join today
  • MAR 11

    Conversion Rate Optimization: Strategy & Planning

    Join today
  • JUN 1

    Conversion Rate Optimization: Strategy & Planning

    Join today


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Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

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Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.


Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.


Live Q&A

Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.


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Digital Petra is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Digital Petra.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.