Google Analytics: Data Collection Set-up & Configuration Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Gain essential insight into using Google Analytics to track the performance of your website with this learning module. Arm yourself with the key tools and techniques you need to track, analyze and share site performance and visitor behavior.

This is course 6 of 17 in the:

Google Analytics Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    How to install Google Analytics

    Set it up correctly on your website

  • 2

    Exploring the data

    Start making sense of the information GA provides

  • 3

    Sharing reports with others

    Ensure that lessons learned from analytics are available to all your team

Course Program

How can you be sure that you’re collecting the data you need to deliver meaningful analytics? This focused module arms you with the tools you need to ensure you’re using Google Analytics to the best of its abilities.

Set up your Google Analytics account and place your website code correctly. Familiarize yourself with the Google Analytics dashboard and get your reporting into place, aligned to meaningful goals. Learn how to visualize your user’s journey, segment your audience and discover what they’re searching for. Set up automated reports to share metrics and insights with all your team.

Book now to ensure you’re making the best use of Google Analytics for your business needs.


  • Creating a Google Analytics Account: discover how to create a new Google Analytics account and how to get the website code you need
  • Install your tracking code: understand how and where the tracking code is used and how to install it
  • Test your install: check your install has gone smoothly and how to correct any mistakes

Key Interface Features

  • Become familiar with the layout: explore the GA interface, how its laid out, key features, the search function and Help Guides
  • Simple Reporting: define reporting periods and start making simple observations of your Visitors and their behavior
  • Creating Goals: learn the importance of choosing and creating Goals and how to generate them in GA

Basic Tracking

  • Visualize the User Journey: use Behavior Flow reports to see how people interact with your site and where potential problems might be
  • Adding Basic Filters: see how easy it is to segment visitors by applying standard filters
  • Analyzing Site Search: discover what your visitors are looking for by exploring the search terms they use

Dashboard Automation

  • Automate your Reporting: save time and be more efficient by automating your reporting with easy to set-up rules and triggers
  • Export Functions: understand how to export GA data into various different formats and for various business purposes
  • Share the Data: ensure that members of your team, colleagues and agency partners benefit from the insight GA provides

Upcoming dates

  • NOV 21

    Google Analytics: Data Collection Set-up & Configuration

    Join today
  • JAN 15

    Google Analytics: Data Collection Set-up & Configuration

    Join today
  • MAY 22

    Google Analytics: Data Collection Set-up & Configuration

    Join today


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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

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