2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Book on this essential Digital Marketing course to gain the core skills required to put your digital marketing campaigns into action. Gain expert guidance from the front line and best-practice insight from recent case study examples.
This is course 1 of 24 in the:
Key benefits
Take these learning outputs away with you:
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1
Develop a successful digital strategy
Make use of proven frameworks
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2
Set clear objectives
Guide your campaigns to a successful conclusion
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3
Understand content's critical role
Develop a coherent plan for your content
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4
Amplify your message
Deliver the right kind of content that strikes a chord and encourages your audience to share
Course Program
Any successful digital marketing campaign is built on solid foundations, and the first in our Digital Marketing Foundation learning modules will arm you with the tools required to get those foundations in place.
Start by building your digital marketing strategy: understand the business opportunities on offer and develop a clear framework to deliver a coherent plan. Then set clear goals to guide you towards success.
You’ll then put together your content strategy. Understand the critical role content and messaging play in any digital marketing campaign. Learn how to use storytelling to connect with your audience, and gain best-practice advice on ensuring it resonates with your target audience. Discover how to focus on content that encourages your audience to share with others and visualize the role content plays in moving prospects down the ‘sales funnel’.
Enroll now to put together the necessary building blocks to start driving substantial improvements across your digital marketing campaigns.
Digital marketing strategy
- Business opportunity: Understanding the business opportunities presented by digital marketing
- Strategy framework: Clear framework for developing a coherent plan for your digital marketing
- Goal setting: How to set clear objectives for your digital marketing
Content strategy
- Content: The role of content in a successful digital marketing strategy
- Role of messaging: Understanding the role of messaging in ensuring content delivers desired results
- Storytelling: How to develop narratives and story arcs to trigger higher audience attention & recall
- Relevancy: How to ensure your content personally strikes a chord with your audience
- Maximize shareability: How to focus your efforts on content your audience will want to share
- The sales funnel: Understanding the role of content to help prospects move down the ‘sales funnel’
Upcoming dates
OCT 22
Digital Marketing Foundation, Part 1
Join todayOCT 24
Digital Marketing Foundation, Part 1
Join todayOCT 29
Digital Marketing Foundation, Part 1
Join todayOCT 31
Digital Marketing Foundation, Part 1
Join today
Trainers
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex Holden
Trainer
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
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With over 70+ individual courses, delivered live by expert trainers, find out how Streams can help you achieve your objectives
Online learning, delivered differently
Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.
Live, trainer-led class
Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Live Q&A
Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.
How Streams Works
Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.
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Online courses
You have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer. -
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Course concierge
A technical expert, your Course Concierge can offer detailed insight and recommendations on course content. -
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Build your own training program
Choose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge. -
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Ongoing support
Your Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.
Trusted and proven
Digital Petra is leading light, globally, in digital skills training.
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Highly recommended
92% of past attendees would recommend Digital Petra.
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Fortune 500 Approved
A course rating of 9/10 from Fortune 500 companies.
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9/10 Trainer score
Our trainers score 9.24/10 from course attendees.
Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
| GMT | EST | CST | MT | PST | |
| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at hello@digitalpetra.com to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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Streams allows you to build your own program of live, online training courses, covering the most essential and in-demand digital disciplines.
Start learning today to update your knowledge and fast-track your career. Streams offers the following member benefits:
Over 70 digitaly focused courses to choose from
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A dedicated course concierge to you build your program
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Reasons to subscribe to Streams
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Over 70 digitaly focused courses to choose from
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100% trainer-led online learning, delivered live
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A dedicated course concierge to you build your program