2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Develop your social media strategy and improve your email marketing techniques to help widen your digital marketing messages with the help of this Digital Marketing Foundation online course, the second in a series of four.
This is course 2 of 24 in the:
Key benefits
Take these learning outputs away with you:
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1
Plan a killer social media strategy
Amplify your campaign messages
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2
Grow your social community
Manage online conversations more effectively
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3
Develop an email marketing framework
Boost subscriber growth and conversions
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4
Spice up your emails
Improve email design and hone your copywriting skills
Course Program
These days, no digital marketing campaign worth its salt ignores the power of social media. In this learning module, you’ll be armed with the tools needed to build and deliver a strategy geared towards amplifying your message. You’ll also discover how email remains a key plank in any digital marketing activity.
Learn how to plan a successful social strategy for your brand or client: develop a framework that identifies which social platforms best fit your objectives, prioritizing your time and resources accordingly. Also discover how to use social media listening to catch negative feedback and avert crises before they develop. Engage with your community and discover how to grow it organically, plus tap into the most effective paid advertising options to magnify it further.
Reacquaint yourself with the benefits of email marketing – gain a full checklist of different business outputs it can deliver, plus construct a strategy that will resonate with your subscribers. Gain a clear understanding of the dynamics of opt-in marketing, find out how to acquire new customers and improve your email design and copywriting with our best-practice tips and checklist.
Enroll now to double-down your digital marketing efforts across social and email.
Social media strategy
- Planning: Developing a successful social strategy for your brand or client
- Platform strategy: How to focus your time across social platforms that best fit your business objectives
- Listening: How to best monitor conversations online and preempt breaking crises
- Community engagement: How to best engage with your community and manage negative comments
- Community growth: Proven techniques for organically growing a targeted community across your platforms
- Paid boost: Maximize use of paid advertising options to boost your community growth
Email marketing
- Business opportunity: Understanding the business opportunities presented by email marketing
- Tactical breakdown: Full checklist of different business outputs that can be delivered with email
- Email marketing strategy: Developing an email marketing strategy that resonates with your subscribers
- Permission marketing: Understanding the dynamics of opt-in marketing
- Customer acquisition: Checklist of different acquisition methods available, across multiple channels
- Email design: Best practice guidance on email design and development
- Copywriting checklist: Checklist to up your copywriting game
Upcoming dates
OCT 22
Digital Marketing Foundation, Part 2
Join todayOCT 24
Digital Marketing Foundation, Part 2
Join todayOCT 29
Digital Marketing Foundation, Part 2
Join todayOCT 31
Digital Marketing Foundation, Part 2
Join today
Trainers
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex Holden
Trainer
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
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Is there a discount for multiple participates from the same organization?
Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
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What time will the live stream take place in my city?
| GMT | EST | CST | MT | PST | |
| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at hello@digitalpetra.com to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
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