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Digital Marketing Foundation, Part 3 Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Help widen your digital marketing campaign’s reach by booking on this Digital Marketing Foundation module, geared towards improving your search engine position and driving traffic through Google Ads

This is course 3 of 24 in the:

Digital Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Understand what SEO is

    Make sure you’re aware of Google’s latest algorithm updates

  • 2

    Learn SEO fundamentals

    Tap into link building, keyword research and SEO strategy

  • 3

    Build an Ads campaign

    Learn how to deliver unbeatable results

  • 4

    Hit the advertising sweet spot

    Improve your ad copy to increase click-through rates

Course Program

If you’re looking to boost the visibility of your brand or business further, then this Digital Marketing Foundation module is for you.

Start by understanding the science behind Search Engine Optimization (SEO) – find out what it means, how Google frequently changes the rules and how to use SEO to improve your search rankings. Safely traverse the twin minefields of link building and keyword research to deliver best-practice results that help boost your ranking rather than torpedo it.

Another way to boost your campaign message is through advertising. Discover the full range of Google Ads products and developments. Set up your campaign structure to ensure you get the right results. Develop a framework to choose between search and display networks. Get best-practice advice on keyword bidding strategies and budget allocations. Learn all about your Google Quality Score and how to improve it. And improve click-through rates by adding compelling ad copy.

Sign up now to boost your campaign’s visibility on the web using both organic and paid-for techniques.

Search Engine Optimization (SEO)

  • Google algorithm update: The latest Google algorithm updates and how to plan around them
  • SEO 101: Checklist of factors affecting search engine ranking
  • Link building: Detailed briefing on the science behind link building and SEO
  • Keyword research: Best practice keyword research & planning advice
  • SEO strategy: Full overview of different structured approaches and their applications

Google Ads

  • Up-to-date insight: Full review of Google Ads products and developments
  • Campaign setup: Ads campaign structure best practice for top performance
  • Search & display network: A decision-making framework for choosing between the search & display network
  • Budget allocation: Best practice guidance on setting campaign budgets
  • Keyword bidding strategy: How to set keywords bids to best meet your campaign objectives
  • Google Quality Score: Clear checklist for improving your Quality Score
  • Ad copy best practice: Clear outline of best practice methodology to increase ad click-through rates

Upcoming dates

  • OCT 22

    Digital Marketing Foundation, Part 3

    Join today
  • OCT 24

    Digital Marketing Foundation, Part 3

    Join today
  • OCT 29

    Digital Marketing Foundation, Part 3

    Join today
  • OCT 31

    Digital Marketing Foundation, Part 3

    Join today


Learn from skilled practitioners, with first-hand experience from the front-line.

Alex Holden
Alex Holden
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
  • Alex Holden

    Alex Holden


    Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

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Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

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Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.


Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.


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Trusted and proven

Digital Petra is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Digital Petra.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.