2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Complete your Digital Marketing Foundation skillset with this fourth online module. Discover how to incorporate CRO into your campaigns to deliver higher ROI, plus gain the core skills required to track the success (or otherwise) of your marketing efforts
This is course 4 of 24 in the:
Key benefits
Take these learning outputs away with you:
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Develop a successful digital strategy
Make use of proven frameworks
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Set clear objectives
Guide your campaigns to a successful conclusion
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3
Understand content's critical role
Develop a coherent plan for your content
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4
Amplify your message
Deliver the right kind of content that strikes a chord and encourages your audience to share
Course Program
Success in digital marketing is usually measured in conversions, whether it’s sales, signups or some related activity. This Digital Marketing Foundation module equips you with the tools you need to both measure success and find ways of refining your conversion efforts to deliver a measurable uplift in performance.
Start by getting to grips with Conversion Rate Optimization. Learn about the business opportunities it offers, including its positive effect on ROI. Find out how to optimize your value proposition and perform a website conversion audit. Also get full guidance on setting up an A/B testing program to help measure the effect of different approaches.
Finally, discover how to measure your campaign with the help of Google Analytics. Gain best-practice advice on configuring your account and setting up user profiles. Uncover the top metrics required to track results. Set goals to fit your commercial objectives. Learn how to use a conversion funnel to discover where visitors leave before converting into customers. And find out how to correctly attribute results to specific channels.
You’ll end the course with a clear picture of how to get started measuring your digital campaign, plus discover ways and means of improving results through ongoing testing and other techniques. Sign up now and transform your digital marketing skillset into best in class.
Conversion Rate Optimization
- ROI gain: Understanding the business opportunities presented by CRO
- Value proposition optimization: How to improve your value proposition and increase conversion
- Conversion audit: How to audit your website conversions
- A/B testing: Full guidance on how to set-up an A/B testing program
Google analytics
- Configuration: Clear checklist to follow to best configure your account and profiles
- Metrics: Clear guidance on the top metrics to use to track results
- Goal setting: Best practice guidance on goal setting to fit with your commercial objectives
- Conversion funnel visualization: How to uncover where visitors leave your funnel
- Multi-channel funnels: How to allocate conversions when multiple marketing channels are involved
- Attribution modelling: Best practice guidance on how to attribute results to respective channels
Upcoming dates
OCT 22
Digital Marketing Foundation, Part 4
Join todayOCT 24
Digital Marketing Foundation, Part 4
Join todayOCT 29
Digital Marketing Foundation, Part 4
Join todayOCT 31
Digital Marketing Foundation, Part 4
Join today
Trainers
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex Holden
Trainer
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
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Interactive group exercises
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
| GMT | EST | CST | MT | PST | |
| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at hello@digitalpetra.com to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
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Over 70 digitaly focused courses to choose from
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100% trainer-led online learning, delivered live
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