Digital Marketing Refresher – Future Gazing Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Futureproof your digital marketing by taking a detailed glimpse into the next 12 months of potential innovation and change.

This is course 24 of 24 in the:

Digital Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

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    The future & your strategy

    Learn how to stay on top of latest trends and to create a digital marketing strategy that continues to grow with you

  • 2

    Experiential marketing

    Discover new and inventive ways to engage your customers through growing trends such as live content, virtual reality, and more

  • 3

    Predict your market

    Leverage your existing digital marketing success and learn how to continually delight and engage your customer

Course Program

You’ve brought your digital marketing skillset bang up to date with our two refresher modules: What’s Changed and Latest Techniques. Now book on this course to get ahead of the game and gain advanced warning of possible changes and new opportunities to prepare for.

Get the jump on the latest trajectory of digital marketing, and see how content is likely to change in the next 12 months to anticipate changes to best-practice. Find out how to continually evolve your SEO to ensure future updates don’t catch you out. See which social channels you should put focus on over the next 12 months and find out how to extend your email marketing campaigns by embracing mobile. Tap into the latest Ads changes and make use of predictive modeling to see how your ideal customer or client is likely to evolve.

Stop playing catchup with your digital marketing campaigns by booking on this course and staying one step ahead of the opposition.

Digital strategy

  • What current trends say about the future: see the trajectory of digital marketing and how that informs what is to come based on the latest algorithmic progression and existing platform changes

Content strategy

  • Best practices moving forward: learn what leading digital marketing experts are saying about the future of content and how live stories, emoticons, 360, AI, and VR are changing the digital marketing landscape


  • Business opportunity and strategy framework moving forward: how to stay on top of the latest in SEM and to continually adapt the SEO experience to better reflect the overall search intent and buyer’s journey

Social media

  • Trends and opportunities: learn how social media is evolving across all channels and which channels are the best for your market moving forward

Email marketing

  • The future of mobile: learn how mobile is playing a large role in how email marketing is received and how to craft compelling, well-designed emails that will continue to engage your ideal audience(s)

Ads & digital display

  • Ads advancements: gain an understanding of how best practices, copy, and creative are evolving to drive better Ads results

Digital measurement

  • Predictive modeling: what your analytics are telling you about the future behavior of your ideal client and how to capitalize on that information to produce optimal ROI

Upcoming dates

  • DEC 13

    Digital Marketing Refresher – Future Gazing

    Join today
  • MAR 6

    Digital Marketing Refresher – Future Gazing

    Join today
  • MAY 15

    Digital Marketing Refresher – Future Gazing

    Join today


Learn from skilled practitioners, with first-hand experience from the front-line.

Alex Holden
Alex Holden
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
  • Alex Holden

    Alex Holden


    Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

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Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

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Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.


Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.


Live Q&A

Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.


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Trusted and proven

Digital Petra is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Digital Petra.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.