2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Find out how to apply the latest digital marketing innovations to your organization or business strategies with this hands-on course packed with best-practice tips and techniques.
This is course 23 of 24 in the:
Key benefits
Take these learning outputs away with you:
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Updated techniques to engage your ideal customer
Know when, where, and what to post to drive better results across all digital marketing platforms
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Leverage best practices
Learn from tried and true case studies that show the latest techniques for customer growth and influencing the buyer’s journey
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Maximize your tool kit
Drive results with an upgraded guide of the latest apps, sites, and third-party providers that will enhance your overall digital strategy
Course Program
This course naturally complements our Digital Marketing Refresher – What’s Changed course to take a more practical, in-depth look at how the latest changes have influenced the latest marketing and advertising strategies, plus the way in which performance is measured.
Start by discovering how to incorporate the latest best-practice skills and strategies into your digital and content campaigns. Find out how SEO has changed and what you need to do to keep up, and ensure your social media presence is taking advantage of the latest updates. Discover the latest apps, techniques and tips to continue delivering tangible results through email, create better ads with Ads and make sure you understand how to leverage the latest changes to Google Analytics to accurately measure the results of your efforts.
Sign up now to take full advantage of the latest insights and developments in the world of digital marketing.
Digital strategy
- Latest trends and techniques: learn up-to-date skills and strategies on what matters most in your current digital marketing framework and campaigns
Content strategy
- Content approach: insights into the latest tools and techniques across all digital marketing channels that inspires customers to take action
SEO
- Search marketing insights into relevant updates: learn more about the Google knowledge graph, entity search, and search quality rankings
Social media
- Drive results: fuel social media success with the latest techniques and tools on how to continually grow your community with algorithmic and platform changes
Email marketing
- Testing and conversion: learn the latest apps, tools, and tricks to create compelling email content that retains and converts your ideal customer
Ads & digital display
- Create better ads: attain results through the latest techniques and best practices on types of ads, ad creative, and custom audiences that speak to your target audience(s)
Digital measurement
- Google Analytics & Social Media Measurement Platforms: learn of the latest apps, tools, and techniques for maximizing your results based on GA and social updates
Upcoming dates
DEC 11
Digital Marketing Refresher – Latest Techniques
Join todayMAR 4
Digital Marketing Refresher – Latest Techniques
Join todayMAY 13
Digital Marketing Refresher – Latest Techniques
Join today
Trainers
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex Holden
Trainer
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
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With over 70+ individual courses, delivered live by expert trainers, find out how Streams can help you achieve your objectives
Online learning, delivered differently
Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.
Live, trainer-led class
Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Live Q&A
Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.
How Streams Works
Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.
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Online courses
You have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer. -
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Course concierge
A technical expert, your Course Concierge can offer detailed insight and recommendations on course content. -
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Build your own training program
Choose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge. -
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Ongoing support
Your Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.
Trusted and proven
Digital Petra is leading light, globally, in digital skills training.
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Highly recommended
92% of past attendees would recommend Digital Petra.
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Fortune 500 Approved
A course rating of 9/10 from Fortune 500 companies.
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9/10 Trainer score
Our trainers score 9.24/10 from course attendees.
Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
| GMT | EST | CST | MT | PST | |
| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at hello@digitalpetra.com to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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Start learning today to update your knowledge and fast-track your career. Streams offers the following member benefits:
Over 70 digitaly focused courses to choose from
100% trainer-led online learning, delivered live
A dedicated course concierge to you build your program
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Get the full course syllabus
Reasons to subscribe to Streams
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Over 70 digitaly focused courses to choose from
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100% trainer-led online learning, delivered live
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A dedicated course concierge to you build your program