2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Take this class to develop and fine-tune your digital marketing strategy to best-practice principles. Get up to speed on the latest industry techniques, tools and trends, and gain proven frameworks and templates for immediate use.
This is course 5 of 24 in the:
Key benefits
Take these learning outputs away with you:
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Develop your digital marketing strategy
Use proven frameworks to build the foundations for success
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Set clear campaign objectives
Plus benchmark success and measure ROI
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Keep ahead of the competition
Learn how to benchmark against industry best practice
Course Program
Today, digital immerses almost every experience we share with our surrounding environment. Its versatility has seen it evolve from an information channel to the social web that connects the world, playing an ever-growing role in everything from entertainment and business to retail.
This course will equip you with an overview of the current digital landscape. You’ll learn how to establish your digital objectives and develop a strategy to achieve them. Discover how to identify and segment your audience, as well as glean insight into your customers. Master different digital marketing channels and tap into analytics to track the success of your campaigns.
Book now to get to grips with the core elements that form any successful digital marketing strategy.
Digital landscape overview
- Current marketplace: A complete overview of the current digital marketing landscape
- Usage rates: Overview of the current trends of digital adoption
- Getting up-to-speed: Full overview of the most up-to-date online trends and developments
Establishing your digital marketing objective
- Business opportunity: Understanding the business opportunities presented by digital marketing
- Goal setting: How to set clear objectives for your digital marketing
Digital marketing strategy
- Planning: Developing a successful digital marketing strategy for your brand or client
- Strategy framework: Clear framework for developing a coherent plan for your digital marketing
- Integration: How to effectively integrate digital activity into your wider comms plans
- Legalities: Permission marketing, cookies and data management issues
- Resourcing: How to resource digital marketing activity effectively
- Productivity: Proven time-saving tools and techniques
Audience planning
- Audience segments: How to split your audience into different groups, linked to your business objectives
- Audience personas: Guidance on developing profiles for each of your audience segments
- Customer buying cycle: How to map the customer buying cycle to improve effectiveness
Customer Insight
- Recommended resources: Tools and techniques to capture customer insight
- User trends: What customers tend to like and dislike about websites and mobile
- Data insight: Learn what data can tell you about your business or brand
Digital marketing channels
- Core channels: Understanding the relationship between social, search, email, affiliates and more
- Channel suitability: Learn how customer behaviour impacts upon channel suitability
- Online value proposition: How to evaluate your value proposition
- Competitor benchmarking: Recommended tools to compare with industry performance
Digital marketing analytics
- Metrics: Clear guidance on the top metrics to use to track results
- Goal setting: Best practice guidance on goal setting to fit with your commercial objectives
- Recommended tools: Detailed advice on the pros and cons of available paid-for and free tools
Upcoming dates
JAN 8
Digital Strategy
Join todayJUL 1
Digital Strategy
Join todaySEP 21
Digital Strategy
Join today
Trainers
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex Holden
Trainer
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
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Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.
Live, trainer-led class
Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Live Q&A
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Build your own training program
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Digital Petra is leading light, globally, in digital skills training.
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Highly recommended
92% of past attendees would recommend Digital Petra.
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Fortune 500 Approved
A course rating of 9/10 from Fortune 500 companies.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
| GMT | EST | CST | MT | PST | |
| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at hello@digitalpetra.com to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
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Over 70 digitaly focused courses to choose from
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100% trainer-led online learning, delivered live
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A dedicated course concierge to you build your program