Email Marketing: Copywriting & Email Design Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

How do you encourage your subscribers to open – never mind read – your marketing emails? This class has all the answers.

This is course 17 of 24 in the:

Digital Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Craft compelling copy

    Drive clicks and calls to action

  • 2

    Create persuasive email designs

    Resonate with your subscribers

  • 3

    HTML build best practice

    Optimize for email deliverability

Course Program

Content naturally plays a key role in email – your messaging and email design will ultimately decide if your subscribers take the next step on their marketing journey. This dedicated module focuses on designing, writing and building your emails.

Start with your email design (and landing pages) – employ consistent branding, colors and design elements and discover about key concepts such as preview panes and “above the fold”. Discover how to persuade your subscribers to convert. Gain insights into HTML and the benefits of good coding for deliverability. Then develop market-leading copywriting skills – boost call-to-actions, write persuasively and make your emails easier to scan.

Get best-practice insight into copy and creative that works to drive click-throughs and conversions by signing up now.

Email design

  • Company branding: The importance of creating a consistent brand presence across your campaigns
  • Color design: Best practice guidance on color psychology
  • Font selection: Guidance on selecting an appropriate font that delivers results
  • User navigation: Understanding how a reader navigates an email and designing around this
  • Preview pane: How to adapt your design to fit best to the email preview pane
  • Above the fold: Optimizing your design to maximize key content above the fold
  • Responsive design: Understanding the merits of responsive design and meeting mobile needs
  • Conversion planning: Best practice design to improve your conversion rate
  • Persuasion triggers: How to deploy persuasion triggers to drive conversions
  • Landing page design: Conversion rate optimization to improve results

HTML email build

  • Technical overview: Full guidance on the email delivery merits of effective HTML coding
  • HTML Vs. text: Understanding the different delivery rates
  • Multi-part MIME: How to send Multi-part MIME and other formats
  • HTML guidelines: HTML and CSS guidelines for different email browsers
  • Email templates: How to source and fine-tune email design templates

Email copywriting

  • Call-to-action: Expert guidance on building clear call-to-action into your copy
  • Persuasive copywriting: How to write to coerce rather than directly sell
  • Copywriting checklist: Advanced checklist to up your copywriting game
  • Tone of voice guidelines: Developing a company email style guide to drive consistency
  • Scannability: Tips and techniques to make your emails more easily digestible
  • Copy length: Understanding the merits of both short and long form copy
  • Subject lines: Subject line best practice to drive open rates
  • From field: Maximizing use of the from field to create consistency and drive open rates

Upcoming dates

  • FEB 21

    Email Marketing: Copywriting & Email Design

    Join today
  • MAY 20

    Email Marketing: Copywriting & Email Design

    Join today
  • AUG 14

    Email Marketing: Copywriting & Email Design

    Join today


Learn from skilled practitioners, with first-hand experience from the front-line.

Alex Holden
Alex Holden
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
  • Alex Holden

    Alex Holden


    Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

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Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

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