2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
How do you encourage your subscribers to open – never mind read – your marketing emails? This class has all the answers.
This is course 17 of 24 in the:
Key benefits
Take these learning outputs away with you:
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1
Craft compelling copy
Drive clicks and calls to action
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Create persuasive email designs
Resonate with your subscribers
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3
HTML build best practice
Optimize for email deliverability
Course Program
Content naturally plays a key role in email – your messaging and email design will ultimately decide if your subscribers take the next step on their marketing journey. This dedicated module focuses on designing, writing and building your emails.
Start with your email design (and landing pages) – employ consistent branding, colors and design elements and discover about key concepts such as preview panes and “above the fold”. Discover how to persuade your subscribers to convert. Gain insights into HTML and the benefits of good coding for deliverability. Then develop market-leading copywriting skills – boost call-to-actions, write persuasively and make your emails easier to scan.
Get best-practice insight into copy and creative that works to drive click-throughs and conversions by signing up now.
Email design
- Company branding: The importance of creating a consistent brand presence across your campaigns
- Color design: Best practice guidance on color psychology
- Font selection: Guidance on selecting an appropriate font that delivers results
- User navigation: Understanding how a reader navigates an email and designing around this
- Preview pane: How to adapt your design to fit best to the email preview pane
- Above the fold: Optimizing your design to maximize key content above the fold
- Responsive design: Understanding the merits of responsive design and meeting mobile needs
- Conversion planning: Best practice design to improve your conversion rate
- Persuasion triggers: How to deploy persuasion triggers to drive conversions
- Landing page design: Conversion rate optimization to improve results
HTML email build
- Technical overview: Full guidance on the email delivery merits of effective HTML coding
- HTML Vs. text: Understanding the different delivery rates
- Multi-part MIME: How to send Multi-part MIME and other formats
- HTML guidelines: HTML and CSS guidelines for different email browsers
- Email templates: How to source and fine-tune email design templates
Email copywriting
- Call-to-action: Expert guidance on building clear call-to-action into your copy
- Persuasive copywriting: How to write to coerce rather than directly sell
- Copywriting checklist: Advanced checklist to up your copywriting game
- Tone of voice guidelines: Developing a company email style guide to drive consistency
- Scannability: Tips and techniques to make your emails more easily digestible
- Copy length: Understanding the merits of both short and long form copy
- Subject lines: Subject line best practice to drive open rates
- From field: Maximizing use of the from field to create consistency and drive open rates
Upcoming dates
FEB 21
Email Marketing: Copywriting & Email Design
Join todayMAY 20
Email Marketing: Copywriting & Email Design
Join todayAUG 14
Email Marketing: Copywriting & Email Design
Join today
Trainers
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex Holden
Trainer
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
| GMT | EST | CST | MT | PST | |
| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at hello@digitalpetra.com to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
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