2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Make sure your email list and database management are best in class with this learning streams module.
This is course 18 of 24 in the:
Key benefits
Take these learning outputs away with you:
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Customer acquisition & retention
Best-practice guidance
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Learn advanced list segmentation techniques
Target key customer personas
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Improve your email deliverability
Get the latest technical guidance
Course Program
Email marketing is both flexible and reliable, cost-effective and yet potentially lucrative. It’s critical, however, that you acquire and manage subscribers to your lists in the right way, and this is where this learning module earns its corn.
Fine-tune your customer acquisition methods to drive new subscribers, but also develop the tools and techniques you need to both retain those subscribers and convert them into customers. Improve the quality of your email list to boost deliverability rates and avoid spam complaints. Learn how to segment your audience to target more effectively and master remarketing methods.
Customer acquisition
- Customer acquisition: Checklist of different acquisition methods available, across multiple channels
- Email subscriptions: Tactics to convert web visitors to email subscribers
- Registration processes: Fine-tuning the registration process to reduce dropouts
Customer retention
- Customer retention: Full outline of customer retention strategies at your disposal to retain your email list
- Customer contact: How to build a touch point strategy that complements your other marketing efforts
- Frequency schedules: Best practice guidance to avoid high unsubscribe rates
Email list management
- List quality: Clear steps to improve your list quality and engagement rates
- Non-responsive emails: Best practice management to optimize your list
- Unsubscribes: Best practice guidance on minimizing unsubscribe rates
- Spam complaints: How to mitigate and manage spam complaints
Advanced segmentation
- Segmentation planning: How to segment your database to drive commercial results
- Realistic segmentation: How to avoid over segmenting your database and distracting effort
- Data identification: A checklist of different data sets to build possible data segments
- Behavioral data: Segmenting your database based upon user interactions
- Retargeting: Understanding business opportunities to be gained from email retargeting
- CRM retargeting: How to set-up display retargeting activity to specific database segments
Email deliverability
- Inbox deliverability: Clear checklist to improve your email deliverability
- Email browsers: Full overview of how to test for email reader compatibility
- Spam protection: How to make sure you are not undeservedly classified as a spammer
Upcoming dates
NOV 18
Email Marketing: Database & List Management
Join todayFEB 24
Email Marketing: Database & List Management
Join todayMAY 27
Email Marketing: Database & List Management
Join today
Trainers
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex Holden
Trainer
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
| GMT | EST | CST | MT | PST | |
| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at hello@digitalpetra.com to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
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