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Email Marketing: Optimization & Analytics Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Like all good campaigns, email works best when you measure and refine its impact. Book on this class to gain valuable tools to help you push your email returns to the next level.

This is course 19 of 24 in the:

Digital Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Master automated email campaigns

    Boost conversion rates

  • 2

    Configure your email analytics

    Deliver actionable insight

  • 3

    Build a sophisticated split-testing program

    Yield real results to improve your campaigns

Course Program

Email campaigns shouldn’t be static – treat them as a living, evolving thing and you can optimize them in real time to increase their impact to lift conversions. This learning module provides all the expert-led tips and techniques you need to deliver tangible results.

Discover how email lifecycle marketing works, planning campaigns and understanding the role email can play in the sales funnel. Make use of automated email marketing tools and solutions to create triggered campaigns driven by your subscribers and reclaim lost sales and other abandoned conversions. Tap into analytics to measure – and refine – everything from bounce rates to conversions, then learn how to set up and make use of split-testing to help plot a route to greater success.

Enroll now to integrate the latest best-practice guidance on marketing, analytics and testing into your skillset.

Email lifecycle marketing

  • Full overview: Clear run through of how to plan email lifecycle marketing campaigns
  • Sales funnel: Understanding the role email can play in the sales funnel to ‘nudge’ action and drive sales
  • Digital marketing strategy: Understanding the different roles for email marketing in digital strategy

Automated email marketing

  • Technology overview: Guidance on tools and solutions at market
  • Triggered emails: Checklist of different scenarios whereby triggered emails can drive results
  • Customer journeys: How to map automated emails to complement customer touch points
  • Onboarding programs’: Understanding the merits of planning welcome communications
  • Transactional campaigns: Best practice set-up
  • Cart abandonment: How to reclaim lost sales and other conversion abandons

Email marketing analytics

  • Metrics: Clear guidance on the top metrics to use to track performance
  • Goal setting: Best practice guidance on goal setting to fit with your commercial objectives
  • Conversion tracking: Setting up effective conversion tracking
  • Bounce rates: Tracking bounce rates to optimize delivery and landing page performance
  • Landing page performance: Tracking landing page results and optimizing performance
  • Cart abandonment: Tactics to spot and convert cart abandons

Email split testing

  • A/B testing: Full guidance on how to set-up an A/B testing program
  • Multivariate testing: Understanding the intricacies of setting up an effective multivariate program
  • Test planning: How to build an ongoing schedule of tests to drive incremental gains
  • Test results analysis: How to best analyze test results to ascertain actionable insight

Upcoming dates

  • FEB 26

    Email Marketing: Optimization & Analytics

    Join today
  • MAY 29

    Email Marketing: Optimization & Analytics

    Join today
  • AUG 21

    Email Marketing: Optimization & Analytics

    Join today


Learn from skilled practitioners, with first-hand experience from the front-line.

Alex Holden
Alex Holden
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
  • Alex Holden

    Alex Holden


    Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

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    A course rating of 9/10 from Fortune 500 companies.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.