2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Like all good campaigns, email works best when you measure and refine its impact. Book on this class to gain valuable tools to help you push your email returns to the next level.
This is course 19 of 24 in the:
Key benefits
Take these learning outputs away with you:
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1
Master automated email campaigns
Boost conversion rates
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2
Configure your email analytics
Deliver actionable insight
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3
Build a sophisticated split-testing program
Yield real results to improve your campaigns
Course Program
Email campaigns shouldn’t be static – treat them as a living, evolving thing and you can optimize them in real time to increase their impact to lift conversions. This learning module provides all the expert-led tips and techniques you need to deliver tangible results.
Discover how email lifecycle marketing works, planning campaigns and understanding the role email can play in the sales funnel. Make use of automated email marketing tools and solutions to create triggered campaigns driven by your subscribers and reclaim lost sales and other abandoned conversions. Tap into analytics to measure – and refine – everything from bounce rates to conversions, then learn how to set up and make use of split-testing to help plot a route to greater success.
Enroll now to integrate the latest best-practice guidance on marketing, analytics and testing into your skillset.
Email lifecycle marketing
- Full overview: Clear run through of how to plan email lifecycle marketing campaigns
- Sales funnel: Understanding the role email can play in the sales funnel to ‘nudge’ action and drive sales
- Digital marketing strategy: Understanding the different roles for email marketing in digital strategy
Automated email marketing
- Technology overview: Guidance on tools and solutions at market
- Triggered emails: Checklist of different scenarios whereby triggered emails can drive results
- Customer journeys: How to map automated emails to complement customer touch points
- Onboarding programs’: Understanding the merits of planning welcome communications
- Transactional campaigns: Best practice set-up
- Cart abandonment: How to reclaim lost sales and other conversion abandons
Email marketing analytics
- Metrics: Clear guidance on the top metrics to use to track performance
- Goal setting: Best practice guidance on goal setting to fit with your commercial objectives
- Conversion tracking: Setting up effective conversion tracking
- Bounce rates: Tracking bounce rates to optimize delivery and landing page performance
- Landing page performance: Tracking landing page results and optimizing performance
- Cart abandonment: Tactics to spot and convert cart abandons
Email split testing
- A/B testing: Full guidance on how to set-up an A/B testing program
- Multivariate testing: Understanding the intricacies of setting up an effective multivariate program
- Test planning: How to build an ongoing schedule of tests to drive incremental gains
- Test results analysis: How to best analyze test results to ascertain actionable insight
Upcoming dates
FEB 26
Email Marketing: Optimization & Analytics
Join todayMAY 29
Email Marketing: Optimization & Analytics
Join todayAUG 21
Email Marketing: Optimization & Analytics
Join today
Trainers
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex Holden
Trainer
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
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Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
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Is there a discount for multiple participates from the same organization?
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