Email Marketing: Strategy & Planning Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Email remains a key plank in any marketing strategy. Join this class and gain advanced insights into building a successful strategy and planning campaign.

This is course 16 of 24 in the:

Digital Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

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    Develop a successful email marketing strategy

    Make use of proven frameworks

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    Build robust email content plans and schedules

    Guarantee deliverable results to boost success

  • 3

    Get up-to-speed

    Make effective use of the latest email marketing tools and techniques

Course Program

It may not be as fashionable as it once was, but email remains one of the most effective and versatile forms of digital marketing. But with a shifting environment and technical developments, how can you keep up with the changing face of email marketing?

Gain expert insight into the latest marketing trends and technology, including how the rise in social media has affected email use. Build a robust, deliverable email strategy with clear goals and frameworks in place. Prepare a thorough marketing plan including industry benchmarking and competitive analysis. And plan campaigns that resonate with subscribers and contain compelling content.

Sign up now to get the most up-to-date email marketing guidance and set plans in place to make the most of this cost-effective and reliable marketing channel.

Email marketing insight

  • Getting up-to-speed: The latest email marketing trends and usage rates
  • Technology updates: Full briefing on the latest email technological innovations
  • Social media & email: Understanding the effects of the rise of social media on email use
  • Future developments: Guidance on how email may change in the future and how to plan for it
  • Latest trends: Outline of the most recent technical developments and product releases
  • Latest techniques: Showcase of latest inspiring email marketing strategies
  • Future trends: Outlining what future trends to expect in email marketing

Email marketing strategy

  • Business opportunity: Understanding the business opportunities presented by email marketing
  • Goal setting: How to set clear objectives for your email marketing
  • Strategy framework: Clear framework for developing a coherent plan for your email marketing
  • Tactical breakdown: Full checklist of different business outputs that can be delivered with email
  • Permission marketing: Understanding the dynamics of opt-in marketing
  • Integration: Best practice to integrate email at the core of your digital marketing strategy
  • Budgeting: Guidance on setting realistic budgets
  • Resourcing: Guidance on building an inhouse email marketing team or outsourcing

Email marketing planning

  • Competitive analysis: Tools and techniques to assess your competitors’ activity
  • Industry benchmarking: How to benchmark your performance and forecast realistically
  • Legal regulations: Making sure you operate within legal guidelines
  • Email Service Providers (ESPs): Decision framework for selecting your ESP
  • Schedule planning: How to build a working schedule with appropriate frequency and volume levels

Email campaign planning

  • Content planning: Developing an email content strategy that resonates with your subscribers
  • Integration: Planning email content in line with wider marketing initiatives
  • Trust & rapport: Building trust with your subscriber rate and accord to increase frequency rates

Upcoming dates

  • FEB 19

    Email Marketing: Strategy & Planning

    Join today
  • MAY 18

    Email Marketing: Strategy & Planning

    Join today
  • AUG 12

    Email Marketing: Strategy & Planning

    Join today


Learn from skilled practitioners, with first-hand experience from the front-line.

Alex Holden
Alex Holden
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
  • Alex Holden

    Alex Holden


    Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

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