2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Email remains a key plank in any marketing strategy. Join this class and gain advanced insights into building a successful strategy and planning campaign.
This is course 16 of 24 in the:
Key benefits
Take these learning outputs away with you:
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Develop a successful email marketing strategy
Make use of proven frameworks
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Build robust email content plans and schedules
Guarantee deliverable results to boost success
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Get up-to-speed
Make effective use of the latest email marketing tools and techniques
Course Program
It may not be as fashionable as it once was, but email remains one of the most effective and versatile forms of digital marketing. But with a shifting environment and technical developments, how can you keep up with the changing face of email marketing?
Gain expert insight into the latest marketing trends and technology, including how the rise in social media has affected email use. Build a robust, deliverable email strategy with clear goals and frameworks in place. Prepare a thorough marketing plan including industry benchmarking and competitive analysis. And plan campaigns that resonate with subscribers and contain compelling content.
Sign up now to get the most up-to-date email marketing guidance and set plans in place to make the most of this cost-effective and reliable marketing channel.
Email marketing insight
- Getting up-to-speed: The latest email marketing trends and usage rates
- Technology updates: Full briefing on the latest email technological innovations
- Social media & email: Understanding the effects of the rise of social media on email use
- Future developments: Guidance on how email may change in the future and how to plan for it
- Latest trends: Outline of the most recent technical developments and product releases
- Latest techniques: Showcase of latest inspiring email marketing strategies
- Future trends: Outlining what future trends to expect in email marketing
Email marketing strategy
- Business opportunity: Understanding the business opportunities presented by email marketing
- Goal setting: How to set clear objectives for your email marketing
- Strategy framework: Clear framework for developing a coherent plan for your email marketing
- Tactical breakdown: Full checklist of different business outputs that can be delivered with email
- Permission marketing: Understanding the dynamics of opt-in marketing
- Integration: Best practice to integrate email at the core of your digital marketing strategy
- Budgeting: Guidance on setting realistic budgets
- Resourcing: Guidance on building an inhouse email marketing team or outsourcing
Email marketing planning
- Competitive analysis: Tools and techniques to assess your competitors’ activity
- Industry benchmarking: How to benchmark your performance and forecast realistically
- Legal regulations: Making sure you operate within legal guidelines
- Email Service Providers (ESPs): Decision framework for selecting your ESP
- Schedule planning: How to build a working schedule with appropriate frequency and volume levels
Email campaign planning
- Content planning: Developing an email content strategy that resonates with your subscribers
- Integration: Planning email content in line with wider marketing initiatives
- Trust & rapport: Building trust with your subscriber rate and accord to increase frequency rates
Upcoming dates
FEB 19
Email Marketing: Strategy & Planning
Join todayMAY 18
Email Marketing: Strategy & Planning
Join todayAUG 12
Email Marketing: Strategy & Planning
Join today
Trainers
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex Holden
Trainer
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
| GMT | EST | CST | MT | PST | |
| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at hello@digitalpetra.com to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
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