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Facebook Advertising: Ad & Bid Management Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Ensure you’re on top of your game managing your ad campaigns. Also learn how to bid competitively to get the best possible slots with this unmissable Facebook ads module.

This is course 8 of 20 in the:

Social Media Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Ad Management Skills

    How to best structure your campaigns and manage day-to-day

  • 2

    Master Power Editor

    Getting the most out of Facebook’s power app

  • 3

    Bid Management

    Strategies to optimize ad bids and budgeting

Course Program

There’s no “set it and forget it” approach to advertising on social media. This expert-led class reveals all the tips and techniques you need to maximize your ad spend, refine your target audience as your campaign progresses and stay on top of your day-to-day ad management.

Gain best-practice guidance on key tools like Ads Manager, Business Manager and Facebook Power Editor. Structure campaigns, tweak audience targeting methods and track direct sales. Plus, gain expert tips and techniques for bid management.

Sign up now to ensure your ad campaigns run smoothly and to budget.

Facebook Ad Management

  • Ads Manager: Detailed step-by-step guidance on how to best use Facebook’s ad management tool
  • Business Manager: Best practice use of Facebook’s tool to manage multiple accounts and pages
  • Campaign set-up: How to best structure your ads, ad sets and campaigns
  • Ad scheduling: Expert advice on best times and frequencies to run your ads

Facebook Power Editor

  • Technical overview: Detailed tour of Facebook’s powerful ads tool
  • Customization: How to tweak Power Editor to best fit your advertising needs
  • Audience targeting: Powerful tips to improve your audience targeting
  • Campaigns management: Technical guidance on how to manage multiple ad campaigns
  • Bulk importing: Best-practice advice on uploading multiple ads at once
  • Conversion tracking: How to track direct sales through Power Editor

Facebook Advertising Tools

  • Full overview: Detailed list of recommended third-party Facebook advertising tools

Bid Management

  • Bid types: Full overview and how to optimize for results
  • Big management: Best practice advice on managing your bids to maximize budget spend
  • Bid strategy: How to best budget your ad spend and forecast results
  • Optimum audience sizes: The right audience sizes to optimize campaigns effectively
  • Value per click: How to set the correct bid levels
  • Daily budgets: Recommendations for setting daily budgets to optimize performance
  • Lifetime budgets: Establishing safety checks to protect against budget overrun

Upcoming dates

  • DEC 11

    Facebook Advertising: Ad & Bid Management

    Join today
  • FEB 5

    Facebook Advertising: Ad & Bid Management

    Join today
  • MAR 30

    Facebook Advertising: Ad & Bid Management

    Join today


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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

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Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

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You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

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