Facebook Advertising: Ad Creative Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Make sure your Facebook ads catch the eye by mastering the platform’s ad-creation and design tools. This module hands you the tools to deliver captivating copy as well as a striking design.

This is course 7 of 20 in the:

Social Media Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Master the ad suite

    Make full use of the Facebook ad types at your disposal

  • 2

    Craft successful copy

    Best-practice advice on ad copy that works

  • 3

    Top ad design creative

    How to design and refresh ad creative to drive ongoing results

Course Program

There’s little point creating the world’s best ad strategy if it’s backed up by a poorly written, drab-looking ad. This essential module will equip you with the expert tools, tips and techniques you need to deliver an ad that both catches the eye for all the right reasons and delivers your message in a compelling way.

Discover what ad types are available – and which ones work best depending on your needs. Gain valuable best-practice help into copywriting, including calls-to-action and tone of voice, as well as design (including guidance on the 20% rule). Plus learn how to organize your ads to maximize performance.

Book this class now to ensure your digital ads do your campaigns justice.

Facebook Ad Types

  • Link-click ads: Working within Facebook constrictions to maximize click-through rates
  • Carousel ads: How to show continuity and tell a story with 3-5 cards
  • Lead gen ads: Stimulate lead gen sign-up and context cards to provide background info
  • Dynamic product ads: Promote relevant products from your catalog
  • Canvas ads: Make the most of Facebook’s immersive multimedia mobile ads
  • Video ads: Best practice storytelling and subtitle use to drive engagement
  • Slideshow ads: Creative direction to make full use of images, music and text overlay

Facebook Ad Copy

  • Facebook restrictions: Word limits and content guidelines
  • Ad copy best practice: Clear outline of best practice methodology to follow
  • Calls-to-action: Best practice guidance on creating direct calls-to-action to stimulate response
  • Tone of voice: How to establish and maintain your brand tone of voice

Facebook Ad Design

  • Facebook guidelines: Full overview of Facebook’s image guidelines and ad type image dimensions
  • 20% text rule: Best practice recommendations for fitting within Facebook’s 20% text restrictions
  • Ad design best practice: Detailed checklist to drive results from your ad designs
  • Content refresh: How to avoid ad fatigue with regular, relevant content refresh
  • Imagery and video: How to choose compelling imagery and/or video that will draw people to your ad

Facebook Ads Create Tool

  • Best practice set-up: Step-by-step guidance on ad creation best practice
  • Campaign structure: How to most effectively organize your ads to drive performance

Upcoming dates

  • DEC 9

    Facebook Advertising: Ad Creative

    Join today
  • JAN 29

    Facebook Advertising: Ad Creative

    Join today
  • MAY 20

    Facebook Advertising: Ad Creative

    Join today


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