2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Make sure your Facebook ads catch the eye by mastering the platform’s ad-creation and design tools. This module hands you the tools to deliver captivating copy as well as a striking design.
This is course 7 of 20 in the:
Key benefits
Take these learning outputs away with you:
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1
Master the ad suite
Make full use of the Facebook ad types at your disposal
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Craft successful copy
Best-practice advice on ad copy that works
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3
Top ad design creative
How to design and refresh ad creative to drive ongoing results
Course Program
There’s little point creating the world’s best ad strategy if it’s backed up by a poorly written, drab-looking ad. This essential module will equip you with the expert tools, tips and techniques you need to deliver an ad that both catches the eye for all the right reasons and delivers your message in a compelling way.
Discover what ad types are available – and which ones work best depending on your needs. Gain valuable best-practice help into copywriting, including calls-to-action and tone of voice, as well as design (including guidance on the 20% rule). Plus learn how to organize your ads to maximize performance.
Book this class now to ensure your digital ads do your campaigns justice.
Facebook Ad Types
- Link-click ads: Working within Facebook constrictions to maximize click-through rates
- Carousel ads: How to show continuity and tell a story with 3-5 cards
- Lead gen ads: Stimulate lead gen sign-up and context cards to provide background info
- Dynamic product ads: Promote relevant products from your catalog
- Canvas ads: Make the most of Facebook’s immersive multimedia mobile ads
- Video ads: Best practice storytelling and subtitle use to drive engagement
- Slideshow ads: Creative direction to make full use of images, music and text overlay
Facebook Ad Copy
- Facebook restrictions: Word limits and content guidelines
- Ad copy best practice: Clear outline of best practice methodology to follow
- Calls-to-action: Best practice guidance on creating direct calls-to-action to stimulate response
- Tone of voice: How to establish and maintain your brand tone of voice
Facebook Ad Design
- Facebook guidelines: Full overview of Facebook’s image guidelines and ad type image dimensions
- 20% text rule: Best practice recommendations for fitting within Facebook’s 20% text restrictions
- Ad design best practice: Detailed checklist to drive results from your ad designs
- Content refresh: How to avoid ad fatigue with regular, relevant content refresh
- Imagery and video: How to choose compelling imagery and/or video that will draw people to your ad
Facebook Ads Create Tool
- Best practice set-up: Step-by-step guidance on ad creation best practice
- Campaign structure: How to most effectively organize your ads to drive performance
Upcoming dates
DEC 9
Facebook Advertising: Ad Creative
Join todayJAN 29
Facebook Advertising: Ad Creative
Join todayMAY 20
Facebook Advertising: Ad Creative
Join today
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
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Is there a discount for multiple participates from the same organization?
Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
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What time will the live stream take place in my city?
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| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
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How many other attendees will there be on each live stream?
Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
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