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Facebook Advertising: Campaign Strategy & Targeting Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Make sure your Facebook advertising campaigns are aimed at the right audience and deliver the best results. This course is packed with expert-led tips and techniques to help you achieve visibly better results.

This is course 6 of 20 in the:

Social Media Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Upgrade your Facebook ads strategy

    Tried-and-test campaign frameworks to follow

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    Maximize mobile results

    Drive commercial return with mobile optimization strategies

  • 3

    Find your audience

    Build a robust understanding of Facebook targeting options

Course Program

Facebook is by far the world’s biggest social network – if you plan to advertise on social media, Facebook is a crucial component in your overall strategy. This intensive module ensures you get the foundations of your campaigns as strong as possible.

Gain insight into the latest platform changes and develop a working framework to ensure your campaign strategy starts from a solid base. Fine-tune your strategy for mobile and gain valuable insight into targeting ads to a wide range of audiences, including best-practice guide to creating custom audiences.

Book your place to stay ahead of the competition and ensure your future Facebook-led campaigns are a success.

Facebook Advertising Insight

  • Facebook advertising evolution: Full overview of recent Facebook advertising developments
  • Future developments: Detailed overview of upcoming Facebook changes and likely future direction

Facebook Advertising Campaign Strategy

  • Business objective: Setting a clear commercial goal for your Facebook advertising
  • Facebook advertising strategy framework: How to develop a working plan for your Facebook advertising

Facebook Mobile Advertising

  • Mobile results: Understanding the higher level of performance possible on mobile
  • Mobile optimization: Strategies for fine-tuning the mobile ad journey

Facebook Ad Targeting

  • Audience Insights: Best practice targeting by location, demographics, interests and behaviors
  • Connections targeting: How to target your ads at people who have interacted with your page or app
  • Custom Audiences: Best practice guide to targeting your customer database
  • Website Custom Audiences: Targeting your website visitors, recency and advanced segmentation
  • Lookalike Audiences: How to target Facebook users similar to your customer profiles
  • Lookalike nesting: Expanding your audience base without cannibalizing current results
  • Partner categories: Maximize use of Facebook’s third-party data sets to target by a range of criteria
  • Audience network: How to targets users beyond Facebook and into other mobile apps
  • Case studies: Learn from other companies’ Facebook advertising successes

Upcoming dates

  • DEC 5

    Facebook Advertising: Campaign Strategy & Targeting

    Join today
  • JAN 27

    Facebook Advertising: Campaign Strategy & Targeting

    Join today
  • MAY 18

    Facebook Advertising: Campaign Strategy & Targeting

    Join today


Learn from skilled practitioners, with first-hand experience from the front-line.

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With over 70+ individual courses, delivered live by expert trainers, find out how Streams can help you achieve your objectives

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Online learning, delivered differently

Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.


Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.


Live Q&A

Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.


How Streams Works

Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.

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    Online courses

    You have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.

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    Course concierge

    A technical expert, your Course Concierge can offer detailed insight and recommendations on course content.

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    Build your own training program

    Choose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.

  • 4


    Ongoing support

    Your Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.

Trusted and proven

Digital Petra is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Digital Petra.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.