2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Even the best ad campaigns require tuning from time to time. Discover how to monitor and tweak your Facebook campaigns with this unmissable learning opportunity.
This is course 9 of 20 in the:
Key benefits
Take these learning outputs away with you:
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1
Rigorous ad testing
Full guidance on testing methodologies to drive upturn in results
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2
Analytics & Insight
Recommended analytics framework and attribution models to work to
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3
Advanced Optimization
Data insight options to uncover trends and new opportunities
Course Program
Your ad campaign is up and running, but how do you keep an eye on its performance? And what do you do if things need changing? This expert-led class has all the answers.
Discover testing methodologies and ongoing testing techniques. Learn how to correctly interpret the results. Find out which analytics and attribution modeling tools to use and trust. Become an expert in optimizing your campaigns to boost results.
Enroll today to strengthen your day-to-day ad management skills in Facebook.
Ad Testing
- Business-as-usual: Ongoing testing methods to quickly spot and resolve performance dips
- A/B testing: How to set up effectively
- Exploration campaigns: Testing methodologies to test new ground and widen your audience
- Data significance: Critical assessment of your results to glean trustworthy insight
Analytics & Attribution Modeling
- Ads reporting & Analytics: Getting the most out of Facebook’s free insight tools
- Facebook advertising analytics framework: Recommended metrics to track to measure results
- ROI: Techniques for establishing your Facebook advertising ROI
- Customer lifetime value: Gauging Facebook ads activity against the correct yardstick
- Attribution models: Best-practice guidance on tracking Facebook ad activity rigorously
- Conversion tracking: Detailed advice on how to set-up effective conversion tracking
Advanced Optimization
- Deep dive analytics: Robust insight framework suggestions to follow
- Data dissection: Amplifying positive trends & disabling negative trends
- Data layer analysis: Step-by-step guidance
- Optimization timeline: Daily, weekly and monthly models to follow
Upcoming dates
DEC 13
Facebook Advertising: Optimization & Analytics
Join todayFEB 7
Facebook Advertising: Optimization & Analytics
Join todayAPR 1
Facebook Advertising: Optimization & Analytics
Join today
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
| GMT | EST | CST | MT | PST | |
| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at hello@digitalpetra.com to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
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Reasons to subscribe to Streams
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Over 70 digitaly focused courses to choose from
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100% trainer-led online learning, delivered live
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A dedicated course concierge to you build your program