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Facebook Organic Marketing Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Focused Facebook Organic Marketing module designed to help you raise your “Owned” activity to best practice. Leave with hands-on tips and techniques to boost performance levels straight away.

This is course 5 of 20 in the:

Social Media Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Develop an advanced Facebook strategy

    Boost your results and develop a successful strategy framework

  • 2

    Content strategy best practice

    Maximize your engagement rates

  • 3

    Advanced analytics skills

    Learn how to track your success on Facebook

Course Program

The organic marketing opportunities available to marketers on Facebook have developed and changed significantly in recent years. Join this intensive module to get fully back up-to-speed on everything that Facebook has to offer.

Gain insight into page setup best practice. Brush up on your Facebook content strategy best practice. Get to grips with how Facebook’s news feed algorithm today impacts your content’s performance and how to optimize to drive best results.

Book a place to benefit from market-leading insight, raise your Facebook activity to an advanced level and steal a move on your closest competitors.

Facebook Strategy

  • Business opportunity: Understanding the business case for Facebook marketing
  • Facebook strategy: How to build a successful Facebook marketing strategy framework
  • Audience targeting: Segmenting your target audience to reach on Facebook
  • Creative planning: How to creatively plan a Facebook strategy
  • Legalities: Understanding Facebook’s evolving legal constrictions for marketing & PR activity

Facebook News Feed

  • Paid Vs Organic: Understanding how Facebook prioritizes visibility of content in the news feed
  • Algorithm changes: Full debriefing on recent Facebook news feed algorithm changes
  • Post optimization: How to optimize your posts to boost visibility in news feeds

Facebook Pages

  • Best practice set-up: Expert advice on how to best set up your Facebook presence
  • Facebook design: Design best practice to make the most of your cover photo, profile pictures and more
  • Page customization: Understanding the raft of options available to you
  • Page tabs: Advanced use of custom page tabs to maximize results
  • Lead generation tabs: Expert advice on setting up your page for lead generation
  • Global pages: How to best integrate activity across multiple geographic locations

Growing Targeted Page Likes

  • Community growth: Proven techniques for organically growing a targeted audience on your Page
  • Offline-to-online: Utilizing offline marketing & PR activity to grow your community
  • Paid boost: Maximize use of Facebook’s paid advertising options to boost your community growth

Facebook Posts

  • Post copy: Best practice guidance on Facebook post copy that delivers results
  • Hashtags: Making best use of Facebook’s hashtag feature
  • Image optimization: Checklist to ensure your Facebook photography delivers top results
  • Photo albums: Technical guidance on making the most of photo and shared albums
  • Video posts: Detailed guidance on Facebook video best practice
  • Unpublished posts: Full overview of opportunities to be gained from use of unpublished posts
  • Post targeting: How to best segment your audience and target posts to boost performance
  • Call-to-action buttons: How to maximize ROI from your post activity
  • Post split-testing: Full guidance on how to set up split test to incrementally improve results

Content Strategy

  • Establish objectives: Setting clear goals and targets for your Facebook content
  • Content calendar: How to build a working content plan to maximize results from your posts
  • Copy style: Keeping a house style that drives ongoing results
  • Calls-to-action: Best practice inclusion to maximize traffic generation and conversion
  • Post frequency: Best practice for planning the number of posts per day
  • Post scheduling: Priority times to post to maximize engagement
  • Content type: How to best plan your mix of image, video and other multimedia content
  • Competitions: Navigating Facebook’s regulations to deliver results

Page Management

  • Facebook tools: Latest tools and services to better manage your Facebook activity
  • Community engagement: How to best engage with your community and manage negative comments
  • Productivity: Proven time-saving techniques for managing Facebook activity

Facebook Insights

  • What does success look like?: How to tie back your analytics to your overarching commercial goals
  • Facebook analytics framework: Tried-and-tested metrics for measuring performance
  • Facebook Page Insights: Best practice use of Facebook’s free tool
  • Facebook Audience Insights: How to make the most of Facebook’s tool for tracking audience behaviors
  • Third party analytics tools: Full overview of recommended tools to use to bolster your analytics
  • Facebook & Google Analytics: Clear guidance on how to setup Google Analytics to track Facebook

Upcoming dates


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Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.


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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

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