2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Focused Facebook Organic Marketing module designed to help you raise your “Owned” activity to best practice. Leave with hands-on tips and techniques to boost performance levels straight away.
This is course 5 of 20 in the:
Key benefits
Take these learning outputs away with you:
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1
Develop an advanced Facebook strategy
Boost your results and develop a successful strategy framework
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2
Content strategy best practice
Maximize your engagement rates
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3
Advanced analytics skills
Learn how to track your success on Facebook
Course Program
The organic marketing opportunities available to marketers on Facebook have developed and changed significantly in recent years. Join this intensive module to get fully back up-to-speed on everything that Facebook has to offer.
Gain insight into page setup best practice. Brush up on your Facebook content strategy best practice. Get to grips with how Facebook’s news feed algorithm today impacts your content’s performance and how to optimize to drive best results.
Book a place to benefit from market-leading insight, raise your Facebook activity to an advanced level and steal a move on your closest competitors.
Facebook Strategy
- Business opportunity: Understanding the business case for Facebook marketing
- Facebook strategy: How to build a successful Facebook marketing strategy framework
- Audience targeting: Segmenting your target audience to reach on Facebook
- Creative planning: How to creatively plan a Facebook strategy
- Legalities: Understanding Facebook’s evolving legal constrictions for marketing & PR activity
Facebook News Feed
- Paid Vs Organic: Understanding how Facebook prioritizes visibility of content in the news feed
- Algorithm changes: Full debriefing on recent Facebook news feed algorithm changes
- Post optimization: How to optimize your posts to boost visibility in news feeds
Facebook Pages
- Best practice set-up: Expert advice on how to best set up your Facebook presence
- Facebook design: Design best practice to make the most of your cover photo, profile pictures and more
- Page customization: Understanding the raft of options available to you
- Page tabs: Advanced use of custom page tabs to maximize results
- Lead generation tabs: Expert advice on setting up your page for lead generation
- Global pages: How to best integrate activity across multiple geographic locations
Growing Targeted Page Likes
- Community growth: Proven techniques for organically growing a targeted audience on your Page
- Offline-to-online: Utilizing offline marketing & PR activity to grow your community
- Paid boost: Maximize use of Facebook’s paid advertising options to boost your community growth
Facebook Posts
- Post copy: Best practice guidance on Facebook post copy that delivers results
- Hashtags: Making best use of Facebook’s hashtag feature
- Image optimization: Checklist to ensure your Facebook photography delivers top results
- Photo albums: Technical guidance on making the most of photo and shared albums
- Video posts: Detailed guidance on Facebook video best practice
- Unpublished posts: Full overview of opportunities to be gained from use of unpublished posts
- Post targeting: How to best segment your audience and target posts to boost performance
- Call-to-action buttons: How to maximize ROI from your post activity
- Post split-testing: Full guidance on how to set up split test to incrementally improve results
Content Strategy
- Establish objectives: Setting clear goals and targets for your Facebook content
- Content calendar: How to build a working content plan to maximize results from your posts
- Copy style: Keeping a house style that drives ongoing results
- Calls-to-action: Best practice inclusion to maximize traffic generation and conversion
- Post frequency: Best practice for planning the number of posts per day
- Post scheduling: Priority times to post to maximize engagement
- Content type: How to best plan your mix of image, video and other multimedia content
- Competitions: Navigating Facebook’s regulations to deliver results
Page Management
- Facebook tools: Latest tools and services to better manage your Facebook activity
- Community engagement: How to best engage with your community and manage negative comments
- Productivity: Proven time-saving techniques for managing Facebook activity
Facebook Insights
- What does success look like?: How to tie back your analytics to your overarching commercial goals
- Facebook analytics framework: Tried-and-tested metrics for measuring performance
- Facebook Page Insights: Best practice use of Facebook’s free tool
- Facebook Audience Insights: How to make the most of Facebook’s tool for tracking audience behaviors
- Third party analytics tools: Full overview of recommended tools to use to bolster your analytics
- Facebook & Google Analytics: Clear guidance on how to setup Google Analytics to track Facebook
Upcoming dates
DEC 3
Facebook Organic Marketing
Join todayFEB 19
Facebook Organic Marketing
Join todayJUL 13
Facebook Organic Marketing
Join today
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