2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Make sure your Google Ads strategy is primed to its fullest by adding this learning module to your stream.
Learn the latest developments, tools and techniques to ensure your campaigns are structured effectively and that your Quality Score is optimized for the long-term.
This is course 10 of 24 in the:
Key benefits
Take these learning outputs away with you:
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Develop a successful ads strategy
Make use of proven frameworks
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Advanced audience research
Plan Ads activity that fits to your business
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Target your ads
Master the latest tools and techniques to drive performance
Course Program
Google Ads has developed over recent years to become one of the most sophisticated advertising platforms at market. The sheer variety of uses and applications means Pay-Per-Click (PPC) is placed at the core of most companies’ digital marketing strategies. But are you providing a solid basis for your campaigns to grow and succeed?
Get an up-to-date overview of the search marketing landscape. Get your account in order and choose whether to build an internal team or outsource. Develop a winning PPC marketing strategy and discover how to perform valuable landscape and competitor research.
Enroll in this class to ensure your Google Ads activity is built on best-practice foundations.
Search marketing landscape overview
- Up-to-date insight: Full review of the latest search marketing trends and developments
- PPC landscape: Full overview of the latest pay-per-click advertising options, across all providers
- Social advertising: Comparing Ads with Facebook, Twitter and LinkedIn advertising
- SEO Vs. PPC: A decision-making framework for allocating investment to SEO or PPC
Ads management
- Google account management: Advice on how to best engage with Google’s team
- Ads resourcing: Building your Ads team or outsourcing to an agency
Pay-Per-Click (PPC) marketing strategy
- Clear goals: Best practice framework for setting goals and clear KPIs
- Keyword research: Building a keyword strategy that fits closely to your target audience
- Audience segmentation: Adapting your strategy to fit to seasonal and regional search habits
- Long-term results: Building a PPC strategy to boost your long-term Quality Score
- Bring it all together: Syncing your PPC strategy with offline campaigns
Competitor & audience landscape analysis
- Audience research: Recommended cross-platform tools
- Audience personas: Methodology for segmenting your audience base & devising corresponding strategies
- Competitor insights: Top tools and analytical techniques to give you a leading edge
- Campaign Simulator: Best practice use to plan future activity
- Search trend data: Deep analysis to inform planning and forecasting
Upcoming dates
DEC 3
Google Ads Strategy
Join todayJAN 29
Google Ads Strategy
Join todayJUN 22
Google Ads Strategy
Join today
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
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What time will the live stream take place in my city?
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| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
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Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
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