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Google Analytics: Advanced Marketing Analytics Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Take your Google Analytics skill set to the next level with this advanced learning module.

This is course 9 of 17 in the:

Google Analytics Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    The opportunities of Advanced Analytics

    How to take your marketing analytics to the next level

  • 2

    Collecting data that’s specific to your business

    Understand segmentation and the different types of reports you can produce in GA

  • 3

    Gain deeper insights

    Discover how GA empowers you to provide a better experience for your customers

Course Program

It’s tempting to stop once you’ve learned enough about Google Analytics to get by, but push yourself a bit further and you can unlock new tools, techniques and tips that can take your reporting to the next level.

This course opens with a clear understanding of how to use filters to screen out irrelevant data. Learn how to categorize your visitors by segment, channel, audience or behavior. Discover the varied kinds of advancing reporting at your disposal, from social tracking to mobile sites and apps. And start your conversion research journey by learning how to tie Google Analytics into your CRO, troubleshooting and remarketing efforts.

Book on this essential module now to lift your Google Analytics knowledge to another sphere and enable you to leverage it more effectively and efficiently.

Understand filters

  • Configuration Settings: explore the ways you can configure GA to your precise information requirements
  • Storing Data and Generating Reports: How to decide which data you need and which data you can ignore
  • Applying Advanced Filters: create your bespoke Custom Metrics

Categorizing Visitors

  • Segment: describe the categories that are important to you
  • Channel: understand the marketing activities that are working for you and those which are not
  • Audience: learn more about the people who visit your site
  • Behavior: observe your visitors and their actions in minute detail, even down to an individual level

Different Types of Advanced Reporting

  • Social Tracking: be clear about the impact of your Social Media marketing
  • Tracking Websites: track single or multiple websites from your GA account
  • Mobile Sites and Apps: monitor the growth of mobile technologies and how your digital presence performs on smartphones and tablets

Conversion Research

  • An Introduction to Conversion Rate Optimization: understand how GA can be used to increase enquiries, leads and sales on your website or app
  • Troubleshoot Your Site: use GA’s information to identify bottlenecks and Usability issues with your site that are damaging your business
  • The Power of Remarketing: learn about remarketing and how you can use GA to engage with existing and potential customers again and again

Upcoming dates

  • JAN 22

    Google Analytics: Advanced Marketing Analytics

    Join today
  • APR 6

    Google Analytics: Advanced Marketing Analytics

    Join today
  • JUL 1

    Google Analytics: Advanced Marketing Analytics

    Join today

Trainers

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Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

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Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

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Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

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Live Q&A

Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.

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  • Highly recommended

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    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

  GMT EST CST MT PST
Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at hello@digitalpetra.com to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

Get the full course syllabus

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Reasons to subscribe to Streams

  • <strong>Over 70 digitaly focused courses</strong> to choose from

    Over 70 digitaly focused courses to choose from

  • <strong>100% trainer-led</strong> online learning, delivered live

    100% trainer-led online learning, delivered live

  • <strong>A dedicated course concierge</strong> to you build your program

    A dedicated course concierge to you build your program

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