Google Analytics: Advanced Marketing Analytics Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Take your Google Analytics skill set to the next level with this advanced learning module.

This is course 9 of 17 in the:

Google Analytics Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    The opportunities of Advanced Analytics

    How to take your marketing analytics to the next level

  • 2

    Collecting data that’s specific to your business

    Understand segmentation and the different types of reports you can produce in GA

  • 3

    Gain deeper insights

    Discover how GA empowers you to provide a better experience for your customers

Course Program

It’s tempting to stop once you’ve learned enough about Google Analytics to get by, but push yourself a bit further and you can unlock new tools, techniques and tips that can take your reporting to the next level.

This course opens with a clear understanding of how to use filters to screen out irrelevant data. Learn how to categorize your visitors by segment, channel, audience or behavior. Discover the varied kinds of advancing reporting at your disposal, from social tracking to mobile sites and apps. And start your conversion research journey by learning how to tie Google Analytics into your CRO, troubleshooting and remarketing efforts.

Book on this essential module now to lift your Google Analytics knowledge to another sphere and enable you to leverage it more effectively and efficiently.

Understand filters

  • Configuration Settings: explore the ways you can configure GA to your precise information requirements
  • Storing Data and Generating Reports: How to decide which data you need and which data you can ignore
  • Applying Advanced Filters: create your bespoke Custom Metrics

Categorizing Visitors

  • Segment: describe the categories that are important to you
  • Channel: understand the marketing activities that are working for you and those which are not
  • Audience: learn more about the people who visit your site
  • Behavior: observe your visitors and their actions in minute detail, even down to an individual level

Different Types of Advanced Reporting

  • Social Tracking: be clear about the impact of your Social Media marketing
  • Tracking Websites: track single or multiple websites from your GA account
  • Mobile Sites and Apps: monitor the growth of mobile technologies and how your digital presence performs on smartphones and tablets

Conversion Research

  • An Introduction to Conversion Rate Optimization: understand how GA can be used to increase enquiries, leads and sales on your website or app
  • Troubleshoot Your Site: use GA’s information to identify bottlenecks and Usability issues with your site that are damaging your business
  • The Power of Remarketing: learn about remarketing and how you can use GA to engage with existing and potential customers again and again

Upcoming dates

  • JAN 22

    Google Analytics: Advanced Marketing Analytics

    Join today
  • APR 6

    Google Analytics: Advanced Marketing Analytics

    Join today
  • JUL 1

    Google Analytics: Advanced Marketing Analytics

    Join today


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    A course rating of 9/10 from Fortune 500 companies.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

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