Google Analytics: Advanced Tools & Insight Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Go beyond the basics and give your analytical skills an edge over the competition with this expert learning module.

This is course 13 of 17 in the:

Google Analytics Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    How to generate deeper insights with Google Analytics

    Take your skillset to the next level

  • 2

    Customize filters, tags and segments

    Customize GA for your needs and get ahead of the competition

  • 3

    Generate business reports

    Make intelligent marketing decisions and avoid common pitfalls

Course Program

If you’ve mastered the core components of Google Analytics, you’re well on the way to become a metrics master. But how do you take the next step to delivering even more impressive insight? The answer lies with this advanced course spanning GA’s expert tools.

Learn how to take segmentation to a more advanced level by ensuring you set a sensible balance when filtering out visitors. Find out how to improve demographic and interest reports through focusing on people rather than clicks. Ensure you regularly review reporting data to ensure it’s both reliable and accurate. Delve into advanced topics, including how to produce hostname reports, discover how people are accessing your site and connect Ads to GA to send your pay-per-click ROI into the stratosphere.

Enroll now to ensure you’re pushing your Google Analytics skillset to the absolute limits.

Advanced Segmentation

  • Describe your Target Segments: learn the importance of targeting the right visitors and not everyone
  • Creating Custom Segments: see how to narrow your audience to a sensible size of Segment
  • Taking Segmentation to the Next Level: learn about pitfalls of Segmentation and how to avoid filtering out too many people

Demographic and Interest Reports

  • People not Clicks: discover who is visiting your site and what you can find out about them from GA
  • Cohort Analysis: learn why it’s important not to treat all visitors the same
  • Applying Filters: what the difference is and when to apply which

Reporting Data Reviews

  • Cleaning Data: ensure that the data you are using is reliable and accurate
  • Calculated Metrics: understand what these are, how to generate them and how to apply them
  • Unexpected Referrals: explore how non-human traffic can skew your reporting and what to do about it

Advanced Topics

  • Hostnames: how to ensure that hostnames are resolved properly and that there are no tagging issues that could confuse
  • Browser and Device data: gain insight into what web browsers or devices your visitors are using to access your site
  • Ads Linking: see how connecting Ads to GA can massively increase your PPC ROI

Upcoming dates

  • FEB 4

    Google Analytics: Advanced Tools & Insight

    Join today
  • MAY 12

    Google Analytics: Advanced Tools & Insight

    Join today
  • AUG 3

    Google Analytics: Advanced Tools & Insight

    Join today


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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

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