2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
This essential module will arm you with the tools you need to identify – and track – the precise information you’re looking to monitor using Google Analytics
This is course 11 of 17 in the:
Key benefits
Take these learning outputs away with you:
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1
Understand custom reporting
Identify the specific information your business needs
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2
Using custom reports
Define your own Dimensions and Metrics that you can use to improve your marketing
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3
Building a GA dashboard
Tailor GA to display the data you need, how and when you want it
Course Program
It’s one thing understanding how Google Analytics works, but quite another knowing how to best exploit it for different uses. This module gives you the tools to do just that using its dashboard and custom reporting tools.
Start by defining and building your analytics model: determine your goals and what you want to improve, testing and refining your model as you go. Once in place, learn how to create custom dimensions and reports using regular expressions to drill down to the detail you need with the help of Google Analytics dashboards. Then extend your use of these to evaluate your marketing efforts, from improving SEO and site usability to generating more conversions.
Book now to discover how to integrate these key Google Analytics tools as part of your wider marketing strategy.
Model for Successful Analytics
- Define: describe what you are trying to do and what you want to improve
- Measure: track and record the information you need to achieve your Objectives
- Analyze: explore the data and discover information that you can make use of
Apply the Model
- Test: run experiments to learn more about the problem
- Improve: describe your path to improvement
- Cause vs Correlation: prevent biases creeping into your thinking and understand typical analytical errors
Creating Custom Reports
- Custom Dimension and Reports: decide what you uniquely need to understand and track and how to this information in GA
- Regular Expressions: discover the power of RegEx and what it can tell you about your website traffic and visitor behavior
- Examples of Regular Expressions: example Regular Expressions that you can try and how to create your own
Evaluate your Marketing
- Ranking Higher in Search: how custom GA can be used to move your website up the Google Search results
- Enhance Site Usability: using GA dashboards to see how and why your site is providing a less than optimal user experience
- Increasing Conversions: how dashboards act as an early warning signal that your site is not achieving its full potential
Upcoming dates
DEC 2
Google Analytics: Dashboard Analytics & Custom Reports
Join todayMAR 4
Google Analytics: Dashboard Analytics & Custom Reports
Join todayMAY 4
Google Analytics: Dashboard Analytics & Custom Reports
Join today
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Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
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Is there a discount for multiple participates from the same organization?
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