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Google Analytics: Dashboard Analytics & Custom Reports Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

This essential module will arm you with the tools you need to identify – and track – the precise information you’re looking to monitor using Google Analytics

This is course 11 of 17 in the:

Google Analytics Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Understand custom reporting

    Identify the specific information your business needs

  • 2

    Using custom reports

    Define your own Dimensions and Metrics that you can use to improve your marketing

  • 3

    Building a GA dashboard

    Tailor GA to display the data you need, how and when you want it

Course Program

It’s one thing understanding how Google Analytics works, but quite another knowing how to best exploit it for different uses. This module gives you the tools to do just that using its dashboard and custom reporting tools.

Start by defining and building your analytics model: determine your goals and what you want to improve, testing and refining your model as you go. Once in place, learn how to create custom dimensions and reports using regular expressions to drill down to the detail you need with the help of Google Analytics dashboards. Then extend your use of these to evaluate your marketing efforts, from improving SEO and site usability to generating more conversions.

Book now to discover how to integrate these key Google Analytics tools as part of your wider marketing strategy.

Model for Successful Analytics

  • Define: describe what you are trying to do and what you want to improve
  • Measure: track and record the information you need to achieve your Objectives
  • Analyze: explore the data and discover information that you can make use of

Apply the Model

  • Test: run experiments to learn more about the problem
  • Improve: describe your path to improvement
  • Cause vs Correlation: prevent biases creeping into your thinking and understand typical analytical errors

Creating Custom Reports

  • Custom Dimension and Reports: decide what you uniquely need to understand and track and how to this information in GA
  • Regular Expressions: discover the power of RegEx and what it can tell you about your website traffic and visitor behavior
  • Examples of Regular Expressions: example Regular Expressions that you can try and how to create your own

Evaluate your Marketing

  • Ranking Higher in Search: how custom GA can be used to move your website up the Google Search results
  • Enhance Site Usability: using GA dashboards to see how and why your site is providing a less than optimal user experience
  • Increasing Conversions: how dashboards act as an early warning signal that your site is not achieving its full potential

Upcoming dates

  • DEC 2

    Google Analytics: Dashboard Analytics & Custom Reports

    Join today
  • MAR 4

    Google Analytics: Dashboard Analytics & Custom Reports

    Join today
  • MAY 4

    Google Analytics: Dashboard Analytics & Custom Reports

    Join today


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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

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Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

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Each live stream lasts 2.5 hours

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Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

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