Google Analytics: Ecommerce & Shopping Behavior Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Learn how to use tags to track your customer’s’ journey through your ecommerce site’s buying funnel.

This is course 10 of 17 in the:

Google Analytics Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Understand ecommerce reporting

    Clear guidance on how ecommerce can be tracked in Google Analytics

  • 2

    Describe your Ecommerce Goals

    Calculate your Goal Values and Conversion Funnels

  • 3

    Configure ecommerce tracking

    Implement tracking for ecommerce and work with third-party providers

Course Program

One of Google Analytics’ core markets is ecommerce. Its tracking tools provide a unique and detailed picture of your shopping site’s visitors, helping you take a peek at their journey from browser to customer, revealing logjams and other impediments that see them disappear from the funnel.

This course is designed to help you effectively leverage Google Analytics to help identify and resolve problems. Start by understanding how ecommerce is tracked through use of product categories and SKUs. See what kinds of information can be tracked, including sales and special offers. Use your KPIs to determine where to focus your ad-spend. Then discover how ecommerce tracking codes are constructed, and how to configure for basic tracking. Take this to the next level with expert advice using Google Tag Manager and event-tracking, but gain valuable insight into optimal sample sizes for meaningful analysis. Finally, gain best-practice tips, tools and techniques to help use analytics in a live environment.

Enroll on this course now to discover how to glean the insights you need to convert more of your visitors into paying customers.

How Ecommerce is tracked

  • How Data is Collected: measure and analyze your reporting across product categories and SKUs
  • What Can Be Tracked: how to get a detailed picture of product sales and bundling recommendations
  • Value Terminology: gain a clearer picture of a variety of ecommerce KPIs and how to use them allocate ad spend on higher return products

Configure basic Ecommerce tracking

  • The Anatomy of Ecommerce Tracking Code: describe the four commands that make up the ecommerce tracking code
  • The Data Layer: populating the Data Layer with your ecommerce variables and transaction IDs
  • Tracking the Essentials: tracking product promotion impressions, product clicks, Add and Remove to Shopping Carts and Checkout Steps

Enhanced Ecommerce Tracking

  • Pageview Tags: creating transaction tags in Google Tag Manager
  • Event Tags: using Event Tracking to understand the effectiveness of your ecommerce platform
  • Data Sampling Issues: how these can easily skew your ecommerce analysis

Ecommerce in Live Environments

  • Working with Third Party Providers: integrating your website with payment providers and watching out for fraud, cancelled and duplicate transactions
  • Tracking Mobile Ecommerce: using GA to provide a seamless mobile shopping experience for your customers
  • Segmenting and Remarketing: grow ecommerce sales and revenue with tight segmentation and targeted remarketing campaigns

Upcoming dates

  • JAN 24

    Google Analytics: Ecommerce & Shopping Behavior

    Join today
  • APR 8

    Google Analytics: Ecommerce & Shopping Behavior

    Join today
  • JUL 3

    Google Analytics: Ecommerce & Shopping Behavior

    Join today


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