Google Analytics Immersive, Part 1 Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Discover how to measure and draw meaningful insights from your online performance with our Google Analytics Immersive online course, split into four manageable chunks. Part 1 arms you with the tools to get your strategy up and running before learning the fundamentals of setting up.

This is course 1 of 17 in the:

Google Analytics Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Draw actionable insight

    Learn how to interpret Google Analytics reports and data

  • 2

    Build a winning strategy

    Plus configure your framework for success

  • 3

    Configure your account correctly

    Make sure it’s best fit your digital strategy

  • 4

    Integrate GA into your website

    Start using it to improve performance on the ground

Course Program

The first of our four essential Google Analytics Immersive modules begins – unsurprisingly – at the beginning.

It assumes a basic level of understanding, but provides a robust grounding in what Google Analytics can offer as well as providing you with everything you need to get up and running.

Start by developing your Google Analytics strategy. Understand the business opportunity on offer, and develop a clear framework including goal-setting, integrating GA into your digital marketing strategy and determining the best way to resource your GA presence.

Get a complete guide to taking your first steps, including a technical overview, best-practice setup, the difference between GA and Universal Analytics (and how to configure your account to use either), plus integration with Google Webmaster.

Finally, optimize your Google Analytics account – configure (and manage) user profiles as part of your account, plus how to integrate GA’s tracking tools into your website. Also get started with remarketing and conversion tracking.

Sign up now to give yourself the essential building blocks to your Google Analytics strategy.

Web analytics insight

  • Getting up-to-speed: The latest web analytics trends and usage statistics

Google analytics strategy

  • Business opportunity: Understanding the business opportunities presented by Google Analytics
  • Strategy framework: Clear framework for developing a coherent plan for your analytics
  • Goal setting: How to set clear objectives for your analytics
  • Integration: Best practice to integrate analytics at the core of your digital marketing strategy
  • Resourcing: Guidance on building an in house analytics team or outsourcing

Getting started

  • Jargon buster: Google Analytics terminology and definitions
  • Technical overview: Full run through of all key features of your account
  • Properties: Best practice set-up to encompass all of your digital presence
  • JavaScript: Clear overview of how Google Analytics JavaScript tracking works
  • Tracking code & cookies: Understanding differences between Google Analytics and Universal Analytics
  • Tracking code set-up: How to configure your account to the old Google Analytics or Universal Analytics
  • Google Webmaster integration: How to connect with Google Analytics

Optimizing your google analytics account

  • Configuration: Clear checklist to follow to best configure your account and profiles
  • Website Integration: Best practice setup of filtering, onsite search and ecommerce tracking
  • Managing users: How to set clear responsibilities across your team
  • Remarketing: Step-by-step guidance on how to setup a remarketing campaign
  • Conversions tracking: How to define goals to track your conversions

Upcoming dates

  • OCT 22

    Google Analytics Immersive, Part 1

    Join today
  • OCT 24

    Google Analytics Immersive, Part 1

    Join today
  • OCT 29

    Google Analytics Immersive, Part 1

    Join today
  • OCT 31

    Google Analytics Immersive, Part 1

    Join today


Learn from skilled practitioners, with first-hand experience from the front-line.

Alex Holden
Alex Holden
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
  • Alex Holden

    Alex Holden


    Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

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