2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Discover how to measure and draw meaningful insights from your online performance with our Google Analytics Immersive online course, split into four manageable chunks. Part 1 arms you with the tools to get your strategy up and running before learning the fundamentals of setting up.
This is course 1 of 17 in the:
Key benefits
Take these learning outputs away with you:
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1
Draw actionable insight
Learn how to interpret Google Analytics reports and data
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2
Build a winning strategy
Plus configure your framework for success
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3
Configure your account correctly
Make sure it’s best fit your digital strategy
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4
Integrate GA into your website
Start using it to improve performance on the ground
Course Program
The first of our four essential Google Analytics Immersive modules begins – unsurprisingly – at the beginning.
It assumes a basic level of understanding, but provides a robust grounding in what Google Analytics can offer as well as providing you with everything you need to get up and running.
Start by developing your Google Analytics strategy. Understand the business opportunity on offer, and develop a clear framework including goal-setting, integrating GA into your digital marketing strategy and determining the best way to resource your GA presence.
Get a complete guide to taking your first steps, including a technical overview, best-practice setup, the difference between GA and Universal Analytics (and how to configure your account to use either), plus integration with Google Webmaster.
Finally, optimize your Google Analytics account – configure (and manage) user profiles as part of your account, plus how to integrate GA’s tracking tools into your website. Also get started with remarketing and conversion tracking.
Sign up now to give yourself the essential building blocks to your Google Analytics strategy.
Web analytics insight
- Getting up-to-speed: The latest web analytics trends and usage statistics
Google analytics strategy
- Business opportunity: Understanding the business opportunities presented by Google Analytics
- Strategy framework: Clear framework for developing a coherent plan for your analytics
- Goal setting: How to set clear objectives for your analytics
- Integration: Best practice to integrate analytics at the core of your digital marketing strategy
- Resourcing: Guidance on building an in house analytics team or outsourcing
Getting started
- Jargon buster: Google Analytics terminology and definitions
- Technical overview: Full run through of all key features of your account
- Properties: Best practice set-up to encompass all of your digital presence
- JavaScript: Clear overview of how Google Analytics JavaScript tracking works
- Tracking code & cookies: Understanding differences between Google Analytics and Universal Analytics
- Tracking code set-up: How to configure your account to the old Google Analytics or Universal Analytics
- Google Webmaster integration: How to connect with Google Analytics
Optimizing your google analytics account
- Configuration: Clear checklist to follow to best configure your account and profiles
- Website Integration: Best practice setup of filtering, onsite search and ecommerce tracking
- Managing users: How to set clear responsibilities across your team
- Remarketing: Step-by-step guidance on how to setup a remarketing campaign
- Conversions tracking: How to define goals to track your conversions
Upcoming dates
OCT 22
Google Analytics Immersive, Part 1
Join todayOCT 24
Google Analytics Immersive, Part 1
Join todayOCT 29
Google Analytics Immersive, Part 1
Join todayOCT 31
Google Analytics Immersive, Part 1
Join today
Trainers
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex Holden
Trainer
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
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Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
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Is there a discount for multiple participates from the same organization?
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