Google Analytics Immersive, Part 3 Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Gain insight into advanced Google Analytics topics – including Universal Analytics, Google Tag Manager and custom variables – by enrolling on this in-depth and essential immersive module.

This is course 3 of 17 in the:

Google Analytics Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Future proof your analytics

    Learn how to use Universal Analytics

  • 2

    Set up your tracking code

    Gain advanced tips and tricks, plus troubleshooting advice

  • 3

    Master google tag manager

    A complete guide to its benefits, setting up and tweaking

  • 4

    Implement custom variables

    Measure specifics such as web form data

Course Program

The third in our Google Analytics Immersive module series ramps up the level to take in more advanced techniques and tools for measuring performance. It’s a natural follow-on from the first two online courses.

Start by discovering the benefits of migrating to Universal Analytics, with a step-by-step guide for best-practice setup. Perform quality assurance checks on your advanced tracking code, with a guide to identifying and fixing issues. Then move on to discover how to tap into the power of Google Tag Manager, which simplifies the task of managing tags and code snippets across multiple websites or mobile apps. Learn its benefits, get a step-by-step guide to setting it up and more besides.

Last, but by no means least, discover how custom variables can be created and integrated into your tracking code to allow you to measure exactly what you need to, with a focus on data capture for web forms and login sessions as well as tips on combining different types of custom variables safely.

Sign up now to take your Google Analytics skillset up a notch to deliver the advanced insights you need to improve performance across your business.

Migrating to universal analytics

  • Technical overview: Full explanation of opportunities presented by Universal Analytics
  • Universal Analytics tracking code: Step-by-step guidance for best practice configuration

Advanced tracking code setup

  • Quality assurance: Checklist to ensure your tracking code is implemented correctly
  • Quality assurance tools: How to identify tracking code issues using Fiddler, Firebug and WASP

Google tag manager

  • Technical overview: Full description of benefits offered by Google Tag Manager
  • Setup: Step-by-step guidance of best practice configuration
  • Mobile apps: Specific guidance on setup for mobile apps
  • Google Tag Assistant: Make the most of Tag Assistant to mitigate problems when installing tags

Custom variables

  • Technical overview: Full description of benefits to be gained from using custom variables
  • Tracking code: Step-by-step guidance for integrating custom variables into your tracking code
  • Data capture: How to capture data from web forms and login sessions using custom variables
  • Mixing different variable types: How to avoid data corruption when combining multiple custom variables

Upcoming dates

  • OCT 22

    Google Analytics Immersive, Part 3

    Join today
  • OCT 24

    Google Analytics Immersive, Part 3

    Join today
  • OCT 29

    Google Analytics Immersive, Part 3

    Join today
  • OCT 31

    Google Analytics Immersive, Part 3

    Join today


Learn from skilled practitioners, with first-hand experience from the front-line.

Alex Holden
Alex Holden
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
  • Alex Holden

    Alex Holden


    Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

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