2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Enroll on this course to fully understand – and utilize – more advanced tools offered by Google Analytics, including advanced segmentation, qualitative insight and attribution modeling.
This is course 4 of 17 in the:
Key benefits
Take these learning outputs away with you:
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1
Glean detailed insights from your metrics
Discover how to use advanced segmentation
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2
Create a custom Excel dashboard
Provide yourself with a convenient view of key metrics
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3
Integrate qualitative insights
Increase the worth of your Google Analytics data
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4
Make use of attribution modeling
Gain a clear picture of your business’s operation
Course Program
The final of four Google Analytics Immersive modules delivers another set of advanced tools and techniques to give your analytics skillset an added edge.
Start by learning about advanced segmentation – including example segments that provide valuable business insight. Discover how to sync your GA account with Excel – and why you’d want to do so. Find out how to set up automated reporting and get our cherrypicked list of recommended API tools, plus learn how to create your own custom Excel KPI dashboard.
You’ll also learn how to implement qualitative insight alongside your standard analytics data, plus discover how to use regular expressions – discover why you want to use them, as well as receive best-practice examples of them in action. You’ll then wrap things up with a detailed look at attribution modeling: get a full overview of what’s available, plus choose the appropriate one for specific circumstances. Crucially, you’ll also discover how to use attribution modeling to deliver improved ROI.
Book on this course now to complete your Google Analytics skills upgrade and deliver noticeable improvements to your business results.
Advanced segmentation
- Advanced segmentation: Full technical overview of opportunities presented by advanced segmentation
- In-depth analysis: How to make the most of advanced segmentation to gain in-depth insight
- Segment examples: Checklist of example segments to generate valuable business insight
Advanced API tools to create Excel dashboards
- Benefits of Excel: Detailed run through of the benefits of syncing with Excel
- Automated reporting: How to automate complex reporting tasks & integrate with other data
- Google Analytics API tools: Full overview of different tools available and respective benefits
- Excellent Analytics: Step-by-step guidance on how to make the most of this free tool
- Supermetrics Data Grabber: How to eliminate routine work and create better quality reporting
- Excel dashboard: Clear steps to build your own Excel KPI dashboard
Qualitative insight
- Qualitative insight: Understanding the value of qualitative insight in addition to standard analytics data
- Visitor surveys: How to best develop a qualitative visitor survey to add valuable insight
- Qualitative integration: How to integrate qualitative insight with Google Analytics
Regular expressions
- Technical overview: Full description of benefits to be gained from regular expressions
- Scenario planning: Checklist of possible uses of regular expressions
- Code queries: Detailed examples of well designed regular expression code queries
- Advanced tips: Technical tips for getting the most from regular expressions
Attribution modeling
- Attribution models: Full overview of different models at your disposal
- Recommendations: Guidance on the best attribution model for different scenarios
- ROI measurement: How to gain a clearer commercial picture with attribution modeling
Upcoming dates
OCT 22
Google Analytics Immersive, Part 4
Join todayOCT 24
Google Analytics Immersive, Part 4
Join todayOCT 29
Google Analytics Immersive, Part 4
Join todayOCT 31
Google Analytics Immersive, Part 4
Join today
Trainers
Learn from skilled practitioners, with first-hand experience from the front-line.
Alex Holden
Trainer
Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.
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