2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Look ahead to gain insight into likely changes in the analytical sphere and make sure you’re primed to take full advantage to deliver success
This is course 17 of 17 in the:
Key benefits
Take these learning outputs away with you:
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1
The future & your strategy
Learn how to stay on top of latest analytics trends and to create a compelling strategy that continues to grow with you
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2
Get ahead of the curve
Anticipate the next changes and updates, whether huge or incremental, and ensure you’re in pole position to take full advantage
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3
Keep evolving
Make sure your collection and reporting techniques move forward to deliver more value to your campaigns and overall goals
Course Program
You’ve brought your Google Analytics skillset bang up to date with our two refresher modules: What’s Changed and Latest Techniques. Now wave goodbye to playing catchup by booking on this course to stay one step ahead of your opposition.
Start by making sure your strategy is ready to evolve further as new changes appear on the horizon. Anticipate what those changes are likely to be and discover where to look to find out when they occur. Extend your gaze to take in related tools and services, including Google Ads, Tag Manager and third-party tools. And ensure you’re constantly updating your reporting techniques to deliver more valuable insights, and predict how your remarketing efforts are likely to change going forward.
Enroll now to get – and stay – ahead of the game by getting advanced warning of possible changes and new opportunities to prepare for.
Google Analytics Strategy
- What current trends predict: get ahead of the curve by discovering how to adapt your strategy to account for likely changes over the next 12 months
Key Concepts
- Interface, tracking codes and API changes: find out how to ensure you’re aware of any changes as they occur, plus find out how to get a glimpse into the future
- Other platform changes: see where related tools such as Google Ads, AdSense and Search Console are expected to evolve going forward
Reporting
- Likely report updates: anticipate likely changes in Google Analytics’ reporting tools
Communication
- What’s coming: make sure you’re ready for the next generation of widgets, dashboards and custom reporting tools to ensure you’re ready to provide the changes necessary to keep your peers informed
Remarketing
- Segmentation and Remarketing: see how your remarketing efforts are likely to change going forward
Apps and Tools
- In the pipeline: get the lowdown on expected changes, both to built-in tools like Tag Manager and Data Studio, plus third-party apps and services. Discover which tools are expected to shake up the way Google Analytics works in the coming year
Upcoming dates
NOV 22
Google Analytics Refresher: Future gazing
Join todayJAN 31
Google Analytics Refresher: Future gazing
Join todayAPR 3
Google Analytics Refresher: Future gazing
Join today
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