2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Don’t miss this hands-on course that’s packed with best-practice techniques and tips to utilizing the latest updates to Google Analytics
This is course 16 of 17 in the:
Key benefits
Take these learning outputs away with you:
-
1
Updated and optimized frameworks
Make sure you’ve tweaked your measurement frameworks to match the changes in Google Analytics
-
2
Leverage best pracitices
Gain proven tips and techniques that will ensure you take your knowledge to the next level
-
3
Maximize your tool kit
Drive results with an upgraded guide to using the latest apps, sites, and third-party providers
Course Program
This course naturally complements our Google Analytics Refresher – What’s Changed course to take a more practical, in-depth look at how the latest changes – whether platform, algorithmic or third-party – will affect your analytical programs.
Start by tweaking all your measurement frameworks to take into account the latest changes. Get to grips with any new interface changes, plus discover how to implement changes to tracking codes and the API to your own projects. Gain expert tips using complementary platforms like Google Ads, plus tap into any new reporting innovations to deliver exactly the right kind of information you need. Deliver better, more useful reports to non-analyst colleagues. Take full advantage of changes to segmentation and remarketing, and discover how to use updated (and brand new) tools and services that can help your metrics deliver even more insight.
Book now to take full advantage of the latest Google Analytics updates and apply them to boost your own programs and campaigns.
Google Analytics Strategy
- Are you optimized? tweak and update your measurement frameworks, from strategy and objectives to KPIs, targets and segments, to take account of changes in the Google Analytics landscape
Key Concepts
- Interface changes:get hands-on help mastering your account’s new and enhanced features
- Tracking codes and API changes: discover the best ways in which you can update your sites and apps to take account of recent changes to Google Analytics’ underlying technologies
- Other platform changes: get best-practice advice making use of Google Ads, AdSense and other updated tools that link into Google Analytics
Reporting
- New and updated reports: unlock the latest changes and new features to deliver better and more accurate metrics
Communication
- What’s new: ensure you’re delivering the best reports to your colleagues with our essential look at how to make use of any new tools and features
- Dashboards: gain practical help incorporating new and updated widgets into your revised dashboards
- Custom reports: update your custom reports to include the latest changes to Query Explorer and other on-spec tools
Remarketing
- Segmentation: leverage best-practice techniques for taking advantages of any new segmentation features
- Remarketing: gain practical tips to harness the latest changes to the Google Display Network
Apps and Tools
- Updated apps: tips and tricks for getting more out of Google Tag Manager, Data Studio and other refreshed tools, including third-party apps and services
Upcoming dates
JAN 29
Google Analytics Refresher: Latest techniques
Join todayAPR 1
Google Analytics Refresher: Latest techniques
Join todayJUN 10
Google Analytics Refresher: Latest techniques
Join today
Trainers
Learn from skilled practitioners, with first-hand experience from the front-line.
Start your learning journey
With over 70+ individual courses, delivered live by expert trainers, find out how Streams can help you achieve your objectives
Online learning, delivered differently
Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.
Live, trainer-led class
Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Interactive group exercises
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Live Q&A
Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.
How Streams Works
Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.
-
1
Online courses
You have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer. -
2
Course concierge
A technical expert, your Course Concierge can offer detailed insight and recommendations on course content. -
3
Build your own training program
Choose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge. -
4
Ongoing support
Your Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.
Trusted and proven
Digital Petra is leading light, globally, in digital skills training.
-
Highly recommended
92% of past attendees would recommend Digital Petra.
-
Fortune 500 Approved
A course rating of 9/10 from Fortune 500 companies.
-
9/10 Trainer score
Our trainers score 9.24/10 from course attendees.
Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
What is the duration of each live stream?
Each live stream lasts 2.5 hours
What time will the live stream take place in my city?
| GMT | EST | CST | MT | PST | |
| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at hello@digitalpetra.com to discuss your location
Can I postpone my live stream session?
Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
What communications can I expect to receive prior to each live stream?
You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.
How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
Sign up today!
Full, unrestricted access for a year
Streams allows you to build your own program of live, online training courses, covering the most essential and in-demand digital disciplines.
Start learning today to update your knowledge and fast-track your career. Streams offers the following member benefits:
Over 70 digitaly focused courses to choose from
100% trainer-led online learning, delivered live
A dedicated course concierge to you build your program
To purchase your membership, simply complete the form below:
USD
-
Buy with Confidence
7 day 'cooling-off' period on all purchases
-
Secure Checkout
SSL Encryption ensures your details are safe.
-
Trusted & Proven
"Excellent" by our 15,000+ customers.
Get the full course syllabus
Reasons to subscribe to Streams
-
Over 70 digitaly focused courses to choose from
-
100% trainer-led online learning, delivered live
-
A dedicated course concierge to you build your program