Google Analytics Refresher: Latest techniques Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Don’t miss this hands-on course that’s packed with best-practice techniques and tips to utilizing the latest updates to Google Analytics

This is course 16 of 17 in the:

Google Analytics Curated Stream

Key benefits

Take these learning outputs away with you:

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    Updated and optimized frameworks

    Make sure you’ve tweaked your measurement frameworks to match the changes in Google Analytics

  • 2

    Leverage best pracitices

    Gain proven tips and techniques that will ensure you take your knowledge to the next level

  • 3

    Maximize your tool kit

    Drive results with an upgraded guide to using the latest apps, sites, and third-party providers

Course Program

This course naturally complements our Google Analytics Refresher – What’s Changed course to take a more practical, in-depth look at how the latest changes – whether platform, algorithmic or third-party – will affect your analytical programs.

Start by tweaking all your measurement frameworks to take into account the latest changes. Get to grips with any new interface changes, plus discover how to implement changes to tracking codes and the API to your own projects. Gain expert tips using complementary platforms like Google Ads, plus tap into any new reporting innovations to deliver exactly the right kind of information you need. Deliver better, more useful reports to non-analyst colleagues. Take full advantage of changes to segmentation and remarketing, and discover how to use updated (and brand new) tools and services that can help your metrics deliver even more insight.

Book now to take full advantage of the latest Google Analytics updates and apply them to boost your own programs and campaigns.

Google Analytics Strategy

  • Are you optimized? tweak and update your measurement frameworks, from strategy and objectives to KPIs, targets and segments, to take account of changes in the Google Analytics landscape

Key Concepts

  • Interface changes:get hands-on help mastering your account’s new and enhanced features
  • Tracking codes and API changes: discover the best ways in which you can update your sites and apps to take account of recent changes to Google Analytics’ underlying technologies
  • Other platform changes: get best-practice advice making use of Google Ads, AdSense and other updated tools that link into Google Analytics


  • New and updated reports: unlock the latest changes and new features to deliver better and more accurate metrics


  • What’s new: ensure you’re delivering the best reports to your colleagues with our essential look at how to make use of any new tools and features
  • Dashboards: gain practical help incorporating new and updated widgets into your revised dashboards
  • Custom reports: update your custom reports to include the latest changes to Query Explorer and other on-spec tools


  • Segmentation: leverage best-practice techniques for taking advantages of any new segmentation features
  • Remarketing: gain practical tips to harness the latest changes to the Google Display Network

Apps and Tools

  • Updated apps: tips and tricks for getting more out of Google Tag Manager, Data Studio and other refreshed tools, including third-party apps and services

Upcoming dates

  • JAN 29

    Google Analytics Refresher: Latest techniques

    Join today
  • APR 1

    Google Analytics Refresher: Latest techniques

    Join today
  • JUN 10

    Google Analytics Refresher: Latest techniques

    Join today


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