2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Update your Google Analytics skills with this essential refresher module that will inform you of what’s new, what’s changed and how it’s likely to affect your business.
This is course 15 of 17 in the:
Key benefits
Take these learning outputs away with you:
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1
Bring your Google Analytics strategy bang up to date
See how the changing landscape is likely to affect your marketing and reporting frameworks going forward
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See what's new and changed
Get a comprehensive overview of what’s new, what’s changed and what’s falling out of favor
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Refine your reporting
Discover what’s happening to the way you take your raw data in order to present it in a meaningful, easily digestible way
Course Program
Analytics takes place in a landscape that doesn’t stand still, so it’s unsurprising to learn that Google Analytics is itself in a constant state of flux, bringing new features on-stream, refining existing tools and updating the underlying technology that powers it.
It’s essential you stay on your toes with regards to Google Analytics, which is where this refresher module comes in. Ensure your analytics strategy continues to chime with what GA can deliver. Get an overview of the key changes to the user interface, reporting tools and underlying API and tracking codes. Find out how the tools for communicating your findings to other departments is evolving. Learn new ways to segment your audience and how to remarket to them. And discover how related tools and services are changing and evolving alongside Google Analytics.
If your Google Analytics performance has been suffering of late, make sure it’s not down to outdated strategies and practices by enrolling on this course.
Google Analytics Strategy
- Updates overview: learn how the Google Analytics landscape has changed and how smart companies are innovating as a result
Key Concepts
- Interface changes: discover how the Google Analytics web interface has evolved over the past 12 months and what it means for how you measure going forward
- Tracking codes and API changes: make sure you’re fully aware of beneath-the-hood changes that could affect your metrics
- Other platform changes: get an overview of changes to related products, including Google Ads, AdSense and Search Console
Reporting
- New and updated reports: find out how Google Analytics has tweaked its reports – from Audience and Acquisition to Behavior and Conversion – and see how innovative analysts are leveraging these improved features
Communication
- What’s new: discover the new ways in which you can communicate your findings with colleagues and peers
- Dashboards: see which widgets have been updated to provide you with at-a-glance ways in which to view and share key metrics
- Custom reports: has Google provided new options for delivering precise, on-spec reports? Also get updates on the latest changes to Query Explorer for automated reporting
Remarketing
- Segmentation: discover new ways in which to carve up your audience into meaningful subsets
- Remarketing: get an overview of updates to the Google Display Network
Apps and Tools
- Updated apps: stay apprised of updates to related apps, such as Tag Manager and Data Studio
- Third-party tools: discover which tools have been introduced and updated over the past 12 months, and find out how they’re being used
Upcoming dates
JAN 27
Google Analytics Refresher: What’s changed
Join todayMAR 30
Google Analytics Refresher: What’s changed
Join todayJUN 8
Google Analytics Refresher: What’s changed
Join today
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