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Instagram Organic Marketing Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Instagram has rapidly established itself as the number two social network behind Facebook. This class will ensure you’re up to date with the latest marketing techniques for this snap-happy platform.

This is course 14 of 20 in the:

Social Media Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Grow targeted follower

    Build up your Instagram page and presence

  • 2

    Maximize your engagement rate

    Consistently drive comments and Likes

  • 3

    Photography & video best practice

    Grow your community with the right content

Course Program

In a world where digital cameras rule, where selfies mix with celebrity social media culture, Instagram has become a popular place for people to tell the story of their lives. With over 700 million users – 400m of which are active daily – Instagram should be a central part of anyone’s social media presence.

This class will equip you with the skills you need to develop your Instagram strategy, including planning your content from start to finish. Build and manage a large Instagram community. Gain expert advice on producing standout photos and video. Make use of marketing tools like hashtags and competitions to grow your brand organically. Learn about product marketing, profiles and tracking metrics.

You will end this course skilled up in the latest techniques for maximizing activity and generating real results.

Instagram strategy

  • Creative planning: Guidance on developing a successful Instagram strategy

Instagram content strategy

  • Content calendar: How to build a working content plan to boost efficiency and drive results
  • Post frequency: Best practice for planning the number of posts per day
  • Post scheduling: Priority times to post to maximize engagement
  • Content type: How to best plan your mix of photo and video content
  • Creative development: How to creatively plan content to maximize community engagement

Instagram community management

  • Community engagement: How to best engage with your Instagram community and manage negative comments
  • Community growth: Proven techniques for organically growing a targeted audience on your Instagram Page
  • Statigram & Nitrogram: Best practice guidance on recommended community growth tools
  • Offline-to-online: Utilising offline marketing & PR activity to grow your community

Instagram photography

  • Photography best practice: Expert advice on producing your own standout photography
  • Filters: Guidance on Instagram etiquette on photography filter use
  • Top photo apps: Full overview of third-party photo apps to boost your photo performance
  • Photo types: Guidance on top performing shots to drive engagement
  • Photo policy: Creating a best practice photo policy for employees to follow
  • Sourcing photographers: How to hire the best photographers, at the best price

Instagram video

  • Video best practice: Expert advice on filming your own standout videos
  • Editing: Step-by-step guidance on Instagram’s video editing tool
  • Video filters: Best practice use of Instagram’s filters to boost video quality
  • Cover image: How to select the strongest cover still to drive views
  • Cinema mode: Maximize use of Instagram’s video stabilization feature
  • Instagram Video Vs. Vine: Understanding the benefits of each platform


  • Hashtag selection: How to choose the most appropriate hashtags to maximise engagement
  • Hashtag research: How to analyse user activity to highlight niche hashtags to drive performance
  • Hashtag monitoring: Monitoring conversations around your hashtags and best practice response


  • Photo contests: Best practice for incentivising customers to post photos about your brand
  • Promo codes: How best to use to reward engaged customers and increase performance

Instagram product marketing

  • Content types: Full overview of photo & video options to promote your products
  • Behind the scenes: How to bring your brand to life with Instagram
  • Event marketing: Promoting events via Instagram

Instagram web profiles

  • Web vs. mobile: Understanding the nuances of Instagram’s web presence
  • Image links: Best practice use when sharing Instagram content online
  • Traffic generation: How to maximise traffic to website from your Instagram web page

Instagram measurement

  • Metrics for success: Tried-and-tested metrics for measuring performance
  • Measurement tools: Advice on the free tools available online for tracking Instagram activity

Upcoming dates


Learn from skilled practitioners, with first-hand experience from the front-line.

Start your learning journey

With over 70+ individual courses, delivered live by expert trainers, find out how Streams can help you achieve your objectives

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Online learning, delivered differently

Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.


Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.


Live Q&A

Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.


How Streams Works

Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.

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    Online courses

    You have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.

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    Course concierge

    A technical expert, your Course Concierge can offer detailed insight and recommendations on course content.

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    Build your own training program

    Choose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.

  • 4


    Ongoing support

    Your Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.

Trusted and proven

Digital Petra is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Digital Petra.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.