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LinkedIn Advertising Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Advertising on LinkedIn is a no brainer if you’re targeting a business market. This class provides you with everything you need to revolutionize your LinkedIn advertising campaigns.

This is course 11 of 20 in the:

Social Media Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

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    Boost your LinkdedIn ads strategy

    Learn tried-and-test campaign strategy frameworks

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    Find your audience

    Build a robust understanding of LinkedIn’s ad targeting options

  • 3

    Bid management

    Strategies to optimize ad bids & budgeting to drive top results

Course Program

LinkedIn is the world’s go-to social network for business and recruitment, but it’s also a great place to target higher-end B2C customers too. This packed class arms you with all the tools and tips you need to successfully advertise on the platform.

Learn how to develop an effective strategy. Master LinkedIn’s targeting tools. Discover the ins and outs of advertising through sponsored updates, adverts and InMail messages. Develop compelling ad designs and copy. Manage budgets to perfection and analyze the results of your campaigns with LinkedIn’s own metrics.

In short, this essential class will build your LinkedIn advertising skillset to the levels you need to successfully lift your performance and boost results.

LinkedIn Advertising Introduction

  • LinkedIn advertising evolution: Full overview of recent LinkedIn advertising developments
  • Future developments: Detailed overview of upcoming LinkedIn changes and likely future direction
  • Self-service platform:Run through of key features

LinkedIn Advertising Strategy

  • Business opportunity: Understanding the different business cases for LinkedIn advertising
  • LinkedIn advertising strategy framework: How to develop a working plan for your LinkedIn advertising

LinkedIn Ad Targeting

  • Professional targeting: Best practice targeting, based upon industry field, job title, location and company
  • Audience size: Recommendations for best performing audience sizes to target ads to
  • Location targeting: How to target your ads to specific locations while maintaining optimum results
  • Company targeting: Making the most of LinkedIn’s unique targeting feature
  • Industry targeting: How to focus your advertising efforts on a particular vertical industry sector
  • Job title, function & seniority: Understanding the specific nuances of each targeting option
  • Demographics targeting: Make best use of advanced targeting criteria skills, groups, gender and age

Sponsored Ads

  • Technical overview: Understanding the mechanics of Sponsored Ads
  • Best practice: Detailed checklist for driving top performance levels

Sponsored Updates

  • Technical overview: Understanding the mechanics of promoted posts
  • Best practice: Detailed checklist for driving top performance levels
  • Content strategy: Content tips to increase engagement results and overall visibility levels

Sponsored InMails

  • Budgeting: Guidance on building a model that fits to the relatively high per send cost
  • Best practice: Detailed checklist for driving top performance levels
  • Content strategy: Content tips to increase engagement results and overall visibility levels

LinkedIn Ad Copy

  • Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs
  • Calls-to-action: Best practice guidance on creating direct calls-to-action to stimulate response
  • Tone of voice: How to establish and maintain your brand tone of voice

LinkedIn Ad Design

  • Image guidelines: Full overview of LinkedIn’s image guidelines and ad type image dimensions
  • Ad design best practice: Detailed checklist to drive results from your ad designs


  • CPC Vs CPM: Scenario planning for best use of each budgeting method
  • Big management: Best practice advice on bidding above “suggested range” to gain increased impressions
  • Bid strategy: How to best budget your ad spend and forecast results
  • CTR optimization: Expert advice on what CTR you should be aiming for
  • Daily budgets: Recommendations for setting daily budgets to optimize performance

LinkedIn Advertising Analytics

  • LinkedIn Campaign Manager: Full overview of LinkedIn’s performance reporting tool
  • What does success look like? Case study examples to gauge relative success levels with industry peers
  • Analytics framework: Full outline of tools and metrics available to you to track results

Upcoming dates


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I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

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