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LinkedIn Organic Marketing Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Give yourself a comprehensive overview of everything that LinkedIn can offer to B2B marketers. This learning module will provide you with both a clear vision for your LinkedIn marketing strategy and the knowledge to implement it.

This is course 10 of 20 in the:

Social Media Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Create and industry-leading company page

    Master the latest tactics and tools to build your presence

  • 2

    Maximize visibility of your updates

    Discover LinkedIn content strategy best practice

  • 3

    Advanced analytics

    Measure the success of your LinkedIn campaigns

Course Program

LinkedIn has become the go-to platform for B2B marketers, providing a wide range of tech tools, solutions and tactics to savvy marketers. This class will arm you with all the latest marketing opportunities available to you.

Build a smart, targeted strategy and get yourself set up with compelling profile page. Discover how to build a targeted network of relevant contacts, and make best-practice use of LinkedIn’s search and messaging tools. Gain expert guidance on establishing and managing company pages, plus use LinkedIn Pulse to become a content powerhouse. Broaden your reach through the use of groups and measure success with LinkedIn’s analytics tools.

Book this course to take your LinkedIn marketing to an advanced level. Cut through the social media hype and build a LinkedIn marketing program that delivers real results.

LinkedIn Strategy

  • Business opportunity: Understanding the business case for LinkedIn marketing
  • LinkedIn strategy: A LinkedIn marketing strategy framework
  • Audience targeting: Segmenting your target audience to reach on LinkedIn

LinkedIn Profile Pages

  • Best practice set-up: Optimizing your profile photo, headline and
    summary section for best results
  • Company-wide profile strategy: Developing best practice across your employee base
  • LinkedIn Publishing Platform: Full guidance on all technical aspects of LinkedIn’s publishing platform

Building a Targeted Network

  • Benefits of building a targeted network: Understanding the business benefits of growing a targeted community
  • How to achieve high visibility on LinkedIn: How to boost your search and profile visibility by growing your network

LinkedIn Search

  • LinkedIn Search: How to get the most out of LinkedIn’s search tool to reach your target audience
  • Saved searches & alerts: Setting up saved searches and alerts to keep tabs on movements in your industry
  • Advanced search: Full overview of LinkedIn’s search filters and premium features

LinkedIn Messaging

  • Best practice: How to best use LinkedIn’s email messaging function to engage your network
  • Message content: Topics and message themes to deliver best response
  • Frequency: Tried-and-tested timings for regularly contacting your contacts without inspiring fatigue
  • LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network

LinkedIn Company Pages

  • Establishing a presence: Setting up a branded LinkedIn company presence effectively
  • Company page administration: Managing your company page admin rights on an ongoing basis
  • Showcase pages: How to best setup and manage on an ongoing basis
  • LinkedIn applications: Full overview of all apps to boost effectiveness of your page

Company Page Updates

  • Targeted updates: Targeting your updates by company size, industry, job function, seniority or geography
  • Multimedia content: Best practice on integrating rich content into your updates
  • Peak performance: Advice on what types of updates drive most engagement and visibility in news feeds
  • Company update analytics: Full guidance on the metrics to watch to gauge performance

Growing a LinkedIn Company Page Following

  • Active employee involvement: How to ensure consistent associations between your employees and your company page
  • Employee promotion: Company-wide strategy for employee base to promote company updates
  • Convert customers to followers: How to integrate your page into your wider customer communications
  • Multi-channel promotion: Advanced tips and tricks to promote your company page

LinkedIn Pulse

  • Full overview: Understand the full workings of LinkedIn’s personalized news service
  • LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s news feeds

LinkedIn Groups

  • Business benefits: Full overview of the marketing opportunities offered by LinkedIn groups
  • Promoting your group: Proven techniques for organically growing a targeted community
  • Group announcements: Best practice use of email announcements to your group members
  • Group management: Designating admin responsibilities across your team
  • 3rd party LinkedIn Groups: How to select groups to join and best practice engagement

LinkedIn Analytics

  • What does success look like? Case study examples to gauge relative success levels with industry peers
  • Analytics framework: Full outline of tools and metrics available to you to track results
  • LinkedIn company page analytics: Detailed briefing on LinkedIn’s free analytics tool
  • Content Marketing Score: How to make best use of LinkedIn’s proprietary content analytics metric
  • Trending Content: Work out what topics most resonate with your audience with LinkedIn’s ‘Trending Content’ tool

Subscription Packages

  • Premium subscriptions: Full overview and recommendations for different levels of sign-up

Upcoming dates


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Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

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Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.


Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.


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Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.


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    92% of past attendees would recommend Digital Petra.

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    A course rating of 9/10 from Fortune 500 companies.

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    Our trainers score 9.24/10 from course attendees.

Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.