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Google Tag Manager: Optimization Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Take your Google Tag Manager implementation to the next level with this advanced module providing expert tips and best-practice techniques.

This is course 8 of 17 in the:

Google Analytics Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Enhance your data collection

    Clear guidance on how to drive improvements with GTM

  • 2

    Deploy Google Tag Manager plugins

    Validate and maximize your GTM performance

  • 3

    Configure across your properties

    Optimize and debug across your digital infrastructure

Course Program

Once you’ve mastered the fundamentals of implementing tags on your website, improve your insights and analytics by refining your use of Google Tag Manager with this follow-up module.

Start by reviewing initial results to ensure Google Tag Manager is set up and to verify your tags are correct and performing as they should. Discover how to enhance the quality of the data you receive with the help of elements such as auto-events listeners, variables and event tracking. Set up Google Tag Manager across your organization and apply best-practice tips to tag management. Gain valuable insights into debugging and publishing. Extend your use of tags with Ads and other configurations. And finally link GTM back into Google Analytics/

Enroll on this learning module now to ensure you make the best possible use of tags and Google Tag Manager.

Testing Results

  • Live site check: How to assess a live website and confirm GTM is present
  • GTM plug-in: Verifying correct deployment
  • ObservePoint: Best practice use to verify correct tags
  • Syncing with Google Analytics: Verifying correct data collection in Google Analytics

Data Enhancement

  • Static values: Adding to your Pageview tags and passing into Custom Dimensions
  • Event tracking: Setting up on exit links and other important user journey juncture points
  • Auto events listeners: Link, click and form submit listeners
  • Auto event variables: Element Class, Element ID, Element URL and Element Text
  • Variables: Adding dynamic data from the page to your Pageview tag
  • CSS selectors: Basic principles
  • Data layer: Best practice use to structure your data

GTM Set-up Optimization

  • Tag Management: Best practice methodologies to follow
  • User management: Assigning user roles and workflows

Debugging & Publishing

  • Versions management: Create and manage container versions
  • Implementation preview: How to debug possible errors or issues
  • Debugging: Using the console and Chrome extensions
  • Push live: Review process to guarantee accurate data
  • Tools & resources: Full overview of recommended plugins & tools

Additional Configurations

  • Floodlight: How to integrate with GTM
  • Display tags: Floodlight approval process
  • Ads: Tags and implementation
  • Custom HTML tags: Implementation for any other script or tracking

Google Analytics & Google Tag Manager

  • Google Analytics tags: Sessions, event and social tracking
  • Cross domain tracking: Setting up a holistic view across your web properties
  • E-commerce tracking: Step-by-step guidance

Upcoming dates


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