SEO: Link Building & Off-Page Optimization Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Discover how to complement your on-page site optimization with this learning module focused on developing off-site SEO techniques to drive traffic to your website.

This is course 8 of 24 in the:

Digital Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

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    Learn the latest link building techniques

    Give your search engine rankings a boost

  • 2

    Latest link earning strategies

    Steal a march on your competitors

  • 3

    Master full content marketing mix

    Gain extra visibility online

Course Program

Boosting your site’s SEO involves more than simply optimizing the site itself. A key component in any SEO strategy is driving traffic to your site from off-site sources, and this class arms you with all the latest techniques to do just that.

Learn everything you need to know about link building, from the science behind it to a full list of techniques, plus how to optimize your site architecture and dealing with penalties. Develop advanced off-page optimization skills, including affiliate marketing SEO and PR. Discover how to link content marketing and social media with SEO and finally, tap into the opportunities offered by paid search.

Book this module now to arm yourself with the latest off-page SEO tips and techniques from the frontline.

Link building

  • Technical overview:T Detailed briefing on the science behind link building and SEO
  • Google updates: Understanding how recent Google algorithm updates impact link building
  • Link building techniques: Full checklist of ethical link building techniques
  • Quick win tactics: Content marketing tactics commonly adopted by SEO teams
  • Website architecture: How to optimize your website architecture for link building
  • Editorial policy: Planning your content strategy in light of recent algorithm changes
  • Link building tools: Full overview of recommended outreach tools
  • Penalty risk: Full overview including recovery and Disavow process

Advanced OFF-PAGE optimization

  • Affiliate marketing SEO: How to set policies in place to avoid traffic cannibalization
  • PR & SEO: Best practice management of blogs, forums and mainstream media

Content marketing & SEO

  • Content marketing & SEO: Full briefing on the synergies between content marketing and SEO
  • Content creation: Best practice guidance & time-saving tips
  • Content amplification: How to promote your content in most productive way
  • Authorship best practice: How to optimize visibility of your content in search
  • Internal linking: Adopting an internal linking strategy to boost content SEO results

Social media & SEO

  • Importance of social media: Full detail on the key role social media can play in link building
  • Social media strategy: How to build social media into your SEO strategy
  • Social platform strategy: From Facebook and Twitter to forums and blogs

Paid search

  • Paid search integration: How to best sync with organic activity
  • Content-based load balancing: Routing to different instances based on URL path

Upcoming dates

  • NOV 19

    SEO: Link Building & Off-Page Optimization

    Join today
  • JAN 22

    SEO: Link Building & Off-Page Optimization

    Join today
  • JUN 15

    SEO: Link Building & Off-Page Optimization

    Join today


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Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

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Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

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Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

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