SEO: Mobile, Video, Local & Analytics Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Optimize your SEO for mobile and video, plus learn about local search and master SEO analytics with this packed learning module.

This is course 9 of 24 in the:

Digital Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Activate mobile, video and local SEO campaign

    Learn essential best-practice techniques

  • 2

    Advanced SEO analytics

    Build a measurement framework and learn Google Analytics best practice

  • 3

    Test & experimentation

    Drive step-changes in your SEO performance

Course Program

You’ve mastered the basics of SEO: strategy, plus on-page and off-page optimization. This class focuses on more advanced topics, filling in the gaps and completing your SEO training to cover all bases.

Discover how to optimize your site for mobile to boost its SEO, plus gain best-practice guidance for video SEO. Get a thorough overview of local search, including optimization techniques. Learn how to master Google My Business with guides to citations, reviews and other key aspects. Also gain expert advice on SEO metrics and analytics, as well as tips for testing and experimenting different techniques.

Book now to complete your SEO knowledge and take your web presence to the next level.

Mobile SEO

  • Controlling Googlebot mobile: How to avoid typical issues
  • Mobile web design: Respective benefits of mobile websites or responsive design
  • Responsive design: Best practice guidance to drive most SEO performance
  • Accelerated Mobile Pages: Step-by-step implementation guide
  • Mobile SEO analytics: Technical guidance on analytics configuration and integration

Local search

  • Local search overview: Understanding the dynamics of local search
  • Local search ranking: Checklist for improving local search performance
  • Local website optimization: Checklist for keywords optimization and content best practice
  • Local mobile optimization: How to optimize your local presence for mobile
  • Off-page local: Best practice guide to SEO strategies for local link building

Video SEO

  • Video optimization: Best practice guidance
  • Asset tagging: Step-by-step run through

Google my business

  • Local presence: Best practice use of Google My Business for local businesses
  • Local reviews: Reviews collection and response best practice
  • Citations: How to find and build quality citations
  • Duplicate or incorrect listings: How to keep on top of business changes

SEO analytics

  • Metrics: Clear guidance on the top metrics to use to track results
  • Goal setting: Best practice guidance on goal setting to track conversions
  • SEO results: Advanced web analytics to track results from all SEO activity
  • On-page & off-page comparison: How to correctly compare performance
  • Encrypted search: Best practice to work around Google’s keyword data that’s ‘not provided

Test & experimentation

  • Experiment methodologies: Proven criteria to test in your campaigns
  • A/B testing: CRO best practice to drive improvements

Upcoming dates

  • NOV 21

    SEO: Mobile, Video, Local & Analytics

    Join today
  • JAN 24

    SEO: Mobile, Video, Local & Analytics

    Join today
  • JUN 17

    SEO: Mobile, Video, Local & Analytics

    Join today


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Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

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Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.


Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.


Live Q&A

Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.


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Digital Petra is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Digital Petra.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.