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SEO: On-Page Optimization Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Discover how to boost your website’s visibility and search engine ranking with this practical learning module.

This is course 7 of 24 in the:

Digital Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Optimize your website

    Boost search rank and performance

  • 2

    Decipher technical SEO

    Learn clear checklists and essential terminology backgrounders

  • 3

    Benchmark against competitors

    Discover how to use the latest tools

Course Program

SEO is all about boosting your website’s ranking in search engines, making it more visible to your customers and ultimately driving traffic and business to your online presence. This class focuses on the practicalities of making that happen.

Open with a technical SEO briefing – find out what factors affect ranking, how to track and improve your site speed, learning about sitemaps and more. Learn effective copywriting techniques with SEO in mind. Discover how to apply on-page optimization across your site and make use of metadata to boost its ranking. Perform an objective site audit and measure your site’s visibility using Google’s Search Console.

Book now to ensure your website is performing to the best of its abilities to improve ranking, visitor numbers and performance.

Technical SEO briefing

  • Factors affecting ranking: Checklist of factors affecting search engine ranking
  • Search engine inclusion: Checklist of factors to watch out for to ensure search engine inclusion
  • Site speed: How to track and improve
  • Status codes & redirects:
  • Sitemaps: Creating and submitting web, image and video sitemaps
  • Duplicate content: How to deal with duplicate, similar or archive content
  • Website migration: Step-by-step guidance for migrating or re-launching a website


  • Keyword integration: How to best integrate your keywords into site copy
  • Google language processors: Drafting copy with these in mind
  • Boost your CTR: How to enhance click-through-rate from search
  • Duplicate content: How to deal with duplicate, thin, derivative or archive content
  • International:Cross-country and multi-lingual best practice

On-page optimization

  • Technical overview: Best practice integration with search engines
  • Technical checklist: Common technical issues to look out for
  • Semantic tagging: Technical semantic markup guidance to improve search performance
  • Publisher tagging: Understanding author tagging and how-to setup
  • Google penalties: How to avoid on-page Google penalties & recovery processes to overcome them

Site metadata

  • Website metadata: Optimizing site metadata to improve search performance
  • Social metadata: Optimizing your site to perform well via Open Graph on Facebook and Twitter Cards
  • Achieving standout: Deploying structured data to stand out in search results

Site audit

  • SEO audit: Guidance on tools to use to run an objective SEO audit of your site

Google search console

  • Technical run through: Best practice use of Google’s reports on your site’s visibility

Upcoming dates


Learn from skilled practitioners, with first-hand experience from the front-line.

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Online learning, delivered differently

Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.


Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.


Live Q&A

Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.


How Streams Works

Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.

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    Online courses

    You have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.

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    Course concierge

    A technical expert, your Course Concierge can offer detailed insight and recommendations on course content.

  • 3


    Build your own training program

    Choose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.

  • 4


    Ongoing support

    Your Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.

Trusted and proven

Digital Petra is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Digital Petra.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.