2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Raise your social media presence to industry best practice with our series of Social Media Marketing Immersive online classes. Part one focuses on delivering strategic improvements as well as improving your community engagement and reputation.
This is course 1 of 20 in the:
Key benefits
Take these learning outputs away with you:
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1
Develop a successful social media strategy
Make use of proven frameworks
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2
Improve your reputation
Discover essential tools and strategic tips
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3
Content strategy best practice
Grow yourself a targeted community
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4
Grow and engage effectively
Connect with customers and your online community
Course Program
The first in our series of four manageable Social Media Marketing Immersive modules equips you with the key building blocks you need to make a success of your social presence.
Start by developing improved social strategies for both brands and clients. Learn how to integrate it into a current marketing plan and discover how to creatively plan social campaigns. Other topics cover ethics, legalities, resourcing and productivity.
Also improve your online reputation with our essential guide to monitoring online conversations and acting swiftly to prevent crises breaking out. You’ll also learn how to develop a powerful and eye-catching (for all the right reasons!) content strategy, from choosing the right platforms to target to developing a content calendar, picking the right content mix for your audience and discovering when – and how – to maximize engagement through scheduling.
There’s also a guide to community management, including how to grow your community using a mix of organic and paid-for solutions as well as utilizing offline marketing and PR activity.
Enroll now to benefit from this social media marketing primer that’s been honed over the course of training over 10,000 delegates.
Social media strategy
- Planning: Developing a successful social strategy for your brand or client
- Integration: How to effectively integrate social activity into your current comms plans
- Essential creativity: How to creatively plan social campaigns
- Ethics: Guidance on the codes of ethics and expected methods of engagement online
- Legalities: Understanding the legal constrictions of engaging in social activity
- Resourcing: How to resource social activity effectively
- Productivity: Proven time-saving tools and techniques for engaging high volumes of social media sites
Reputation management
- Listening: How to best monitor conversations online and preempt breaking crises
- Third party tools: Detailed advice on the pros and cons of available paid-for and free tools
- Corporate voice: High level strategy for managing corporate reputation online
Content strategy
- Platform strategy: How to focus your time across social platforms that best fit your business objectives
- Content calendar: How to build a working content plan to boost efficiency and drive results
- Content type: How to best plan your mix of copy, image, video and other multimedia content
- Creative development: How to creatively plan content to maximize community engagement
- Post frequency: Best practice for planning the number of posts per day
- Post scheduling: Priority times to post to maximize engagement
Community management
- Community engagement: How to best engage with your community and manage negative comments
- Community growth: Proven techniques for organically growing a targeted community across your platforms
- Paid boost: Maximize use of paid advertising options to boost your community growth
- Offline-to-online: Utilizing offline marketing & PR activity to grow your community
Upcoming dates
MAR 19
Social Media Marketing Immersive, Part 1
Join todayAPR 30
Social Media Marketing Immersive, Part 1
Join today
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Frequently Asked Question
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
When will I receive information on how to join the live training?
An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.
What are the systems requirements for taking a stream course?
Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.
Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.
A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.
Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.
Can I use a Mac?
Yes - You will attend the course using Zoom, our online virtual classroom environment.
Do I need to buy any additional resources or materials to participate?
No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.
Is there a discount for multiple participates from the same organization?
Please contact Digital Petra Customer Service for details on discounts and group rates. Email hello@digitalpetra.com or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.
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What time will the live stream take place in my city?
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| Start: | 4:00pm | 11:00am | 10:00am | 9:00am | 8:00am |
| Finish: | 6:30pm | 1:30pm | 12:30pm | 11:30am | 10:30am |
Can I participate if I live outside of the US and UK?
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Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.
How many other attendees will there be on each live stream?
Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.
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