2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Our second immersive Social Media Marketing module takes a close look at Facebook, Twitter and blogging. Discover how to best engage with these three essential platforms to deliver success.
This is course 2 of 20 in the:
Key benefits
Take these learning outputs away with you:
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1
Ramp up your Facebook presence
Improve the way you manage your Page and posts
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2
Maximize your returns from Facebook Ads
All the best-practice techniques and tips you need
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3
Tap into Twitter
Learn how to engage with this fast-moving, but vibrant online community
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4
Brush up your blog
Make sure you continue to deliver targeted, relevant content to grow your reputation and online presence
Course Program
Once you’ve grasped the fundamentals of social media marketing, including strategy and community management, from our first online course, it’s time to concentrate on specific platforms.
We’ll open with a special focus on the one social media platform you can’t afford to avoid: Facebook. Turn likes into long-term customers, and maximize the visibility of your posts in your community’s news feeds. Boost engagement and the size of your targeted audience, plus discover the tools and guidelines you need to stay successful. There’s also a dedicated section on using Facebook’s advertising tools to maximize the value – and reach – of your promoted content.
You’ll also learn how to integrate Twitter effectively into your social media strategy, with a complete look at its ecosystem, plus ways in which you can engage through it to maximum effect. Last, but by no means least, is a comprehensive guide to making good use of blogging – both your own and third-party blogs – to promote your business through the delivery of compelling, long-form content.
Book now to ensure your social media marketing skillset covers the essential platforms that will make your online business fly.
Facebook page management
- Maximize effectiveness of your Facebook Page: Turning ‘Likes’ into long-term customers
- News Feed optimization: How to maximize visibility in your community’s News Feeds
- Engagement rate: How to drive high engagement levels and large volumes of comments and Likes
- Driving traffic: Proven techniques for growing a targeted audience on your Facebook Page
- Compelling multimedia: Integrating video & interactive content to supercharge your Page & drive e-commerce
- Facebook tools: Latest technologies to better manage your Facebook activity
- Facebook guidelines: Working effectively within current Facebook restrictions
Facebook advertising
- Bulls-eye targeting: how to target ads by location, keyword, connection, demographic, & workplace
- Promoted Posts: Ensure your priority posts reach the largest possible audience
- Facebook offers: Best practice to drive user sign-ups
- Database marketing: Target your ads to your email marketing database with Custom Audiences
- Profile customization: Best practice guidance on making your profile work for you
- Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
- Detailed mapping: How to find the most influential Twitter users across specific interest areas
- Tweet scheduling: Priority times to tweet to maximize engagement
- Twitter algorithm: Understanding recent and future timeline algorithm changes and their impact
- Custom timelines: Best practice advice on creation and promotion of custom timelines
- Effective engagement: Pitching stories to the ‘Twitter Elite’ and inspiring people to Retweet
- Tools and techniques: Detailed analysis of the proliferation of free and paid-for Twitter tools
- Vine: How to produce premium quality, perfectly looped Vines
- Twitter advertising: Up-to-date run through of how to make most of Twitter advertising opps
Blogging
- Corporate blogging: How to set up a corporate blog, grow a network, plan content and drive traffic
- Online influencers: How to find the most influential bloggers across specific interest areas
- Effective pitching: How to pitch to a blogger with the correct etiquette and offer products for review<
- Blogger events: How to run successful blogger events and sync in tandem with traditional media events
Upcoming dates
MAR 21
Social Media Marketing Immersive, Part 2
Join todayMAY 2
Social Media Marketing Immersive, Part 2
Join today
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