Social Media Marketing Immersive, Part 4 Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Take this immersive social media marketing module to target engaged users via Pinterest, Google+ and Snapchat, plus discover how to measure the success of your overall social media marketing strategy.

This is course 4 of 20 in the:

Social Media Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Make use of Pinteres

    Use strong visual content to drive traffic to your website

  • 2

    Get the lowdown on Google+

    See how it can still play a role in your overall strategy

  • 3

    Discover new and emerging platforms

    Get the lowdown on additional marketing and business opportunities

  • 4

    Measure your social performance

    Discover how to compare yourself with your competitors

Course Program

The fourth and final module in our Social Media Marketing Immersive series focuses on three content-friendly social platforms, plus reveals what new and emerging platforms are out there.

Discover what business-friendly features are available on Pinterest, and perform a visual audit to ensure your planned content is up to scratch. Tap into Rich Pins, a new technical innovation, optimize your website to share seamlessly on Pinterest and discover how to maximize its impact on driving traffic back to your site.

Find out what Google has in store for its Google+ platform and learn why – and how – investing in it has benefits that reach beyond the platform itself. Also get an overview of Snapchat: recent and upcoming changes to the platform and the opportunities it provides for brand engagement. You’ll also get a jump on which new platforms are emerging, and the opportunities they could provide for widening your marketing reach.

The final part of this modules provides an in-depth look at how to measure the success of your social media efforts, using a mixture of free and paid-for tools, both platform-specific and more general. You’ll also get an overview of measuring web performance with Google Analytics, plus help gauging search engine performance and tips for competitive benchmarking.

Enroll now to equip yourself with everything required to take your social media marketing skillset to the next level.


  • Business accounts: Full overview of functionality available to businesses
  • Visual content audit: Gauging your high-quality pictures and related visual content for use on Pinterest
  • Rich Pins: Maximizing use of Pinterest’s latest technical innovation to its platform
  • Optimization: Optimizing your website for sharing on Pinterest
  • Maximizing traffic: Techniques for maximizing use of Pinterest to drive targeted traffic to your website


  • Latest changes: Get up-to-speed on Google’s latest plans for Google+
  • Business scope: Determine the commercial opportunity Google+ currently offers businesses
  • Technical overview: Understanding Circles, Hangouts and Ripples
  • Maximizing results: How to best establish a presence on Google+
  • Social search: Maximizing use of Google+ to boost online visibility


  • Technical overview: Full update on the platform and insight on recent and upcoming changes
  • Brand opportunities: Full overview of options available for brand engagement

Emerging platforms

  • Ones to watch: Clear overview of the new social platforms gaining traction & related marketing opps

Social media analytics

  • Platform specific: Full overview of free proprietary analytics tools available on all social platforms
  • Measurement tools: Advice on the free tools available online for tracking social activity
  • Metrics for success: Tried-and-tested metrics for measuring performance
  • Google Analytics: Advanced techniques to track web traffic and page views
  • Search performance: How to measure impact in search engines
  • Competitor benchmarking: How to gauge your performance with key competitors and wider industry

Upcoming dates

  • MAR 28

    Social Media Marketing Immersive, Part 4

    Join today
  • MAY 9

    Social Media Marketing Immersive, Part 4

    Join today


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