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Social Media Marketing Refresher – What’s Changed Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Update your social media marketing skills to take account of the latest technology, platform and strategic changes in social media with this essential refresher module.

This is course 18 of 20 in the:

Social Media Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

  • 1

    Upgrade your social media marketing strategy

    Learn the latest updates and how they impact your customers and overall social strategy

  • 2

    Advance your content, social media, and advertising techniques

    Know how updates across social impact your Facebook, LinkedIn, Instagram, YouTube, Pinterest, Snapchat, and Google + audiences and campaigns

  • 3

    Measure success

    Create updated KPIs to measure your social strategy’s success via social analytics, Google Analytics, and other third-party platforms

Course Program

Social media evolves and changes at a rapid rate, continuing to disrupt in both positive and negative ways. What worked 12 months ago may not be as effective today, and this refresher course ensures you’re fully aware of the changes you need to know about.

Make sure your social media and content strategies take account of changes in the marketplace and see how others are innovating. Discover all the latest demographic and algorithm changes across your key social media platforms, plus get an overview of recent advertising developments in social media. Also discover how platform updates change how influencers behave, and get to grips with the latest changes to Google Analytics and the impact they have on your performance measurements.

If your social media strategies are outdated and getting stale, enroll now to inject freshness and bring your skillset bang up to date.

Social media strategy

  • Updates overview: learn how the social media marketing landscape has changed and how smart companies are innovating as a result

Content strategy

  • Type of content: drawing on the latest trends, learn how to amend your social media content strategy to ensure that you’re up to date with the best ways toengage your audience

Platform updates

  • Updated demographic and algorithm changes: acquire the latest changes across Facebook, LinkedIn, Twitter, Instagram, and Snapchat and learn how to leverage new features and to leverage platform changes

Social media advertising

  • Advertising insight: overview of recent social media advertising developments

Blogger outreach

  • Platform upgrades: determine how the latest social media updates impact influencers and what you need to know to further your outreach strategy


  • Google Analytics social tracking: determine how the latest social media updates impact influencers and what you need to know to learn how to make effective use of the updates in GA to better optimize social conversions to your site

Upcoming dates

  • DEC 9

    Social Media Marketing Refresher – What’s Changed

    Join today
  • FEB 10

    Social Media Marketing Refresher – What’s Changed

    Join today
  • APR 20

    Social Media Marketing Refresher – What’s Changed

    Join today


Learn from skilled practitioners, with first-hand experience from the front-line.

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Online learning, delivered differently

Streams courses are 100% live, designed to emulate the traditional classroom experience, offering the flexibility to learn from your desk.

Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.


Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.


Live Q&A

Take advantage of regularly scheduled, live open-door sessions and have your questions answered by our expert Trainers.


How Streams Works

Build your own program of online courses that refreshes on an ongoing basis in line with your training needs.

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    Online courses

    You have access to 70+ online courses, 2 ½ -hour events, delivered live by a specialist trainer.

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    Course concierge

    A technical expert, your Course Concierge can offer detailed insight and recommendations on course content.

  • 3


    Build your own training program

    Choose from a selection of specially designed Curated Streams or build your own custom Stream, with your Course Concierge.

  • 4


    Ongoing support

    Your Course Concierge will be in regular contact and will inform you of new courses that you can swap in to your program.

Trusted and proven

Digital Petra is leading light, globally, in digital skills training.

  • Highly recommended

    92% of past attendees would recommend Digital Petra.

  • Fortune 500 Approved

    A course rating of 9/10 from Fortune 500 companies.

  • 9/10 Trainer score

    Our trainers score 9.24/10 from course attendees.

Alexandra Charleston
S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

What are the systems requirements for taking a stream course?

Each participant will need Internet access. Please ensure you are connected to a reliable Wi-Fi network, a hard wired connection via an ethernet cable or a secure hotspot connection using your mobile phone.

Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

What is the duration of each live stream?

Each live stream lasts 2.5 hours

What time will the live stream take place in my city?

Start: 4:00pm 11:00am 10:00am 9:00am 8:00am
Finish: 6:30pm 1:30pm 12:30pm 11:30am 10:30am

Can I participate if I live outside of the US and UK?

Absolutely! We are a global training provider and for no additional cost, you can participate in an Digital Petra stream course as long as you meet the minimum technical requirements. Why not drop us a line at to discuss your location

Can I postpone my live stream session?

Each stream module currently runs two times a year. However, please consult your stream course concierge for further details.

How many other attendees will there be on each live stream?

Digital Petra workshops are designed to create an intimate learning environment to enable one-to-one time with the trainer and healthy discourse amongst all in attendance. The maximum number of attendees per live stream is 14.

What communications can I expect to receive prior to each live stream?

You will receive a welcome email for each training seven days prior to your training start date confirming all final details for your training workshop.

How can I pay?

We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.