2.5 hour live event
Participatory exercises
100% Trainer-led
Course overview
Take your Twitter marketing to the next level with this essential class. Benefit from the experiences of those on the front line to raise your Twitter game to industry best-practice. Leave with all the hands-on tips and techniques you need to deliver an instant boost to your performance levels.
This is course 12 of 20 in the:
Key benefits
Take these learning outputs away with you:
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1
Develop an advanced Twitter strategy
Maximize your results with the right setup
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2
Content strategy best practice
Boost your engagement rate with the right content
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3
Advanced analytics skills
Measure the results of your efforts
Course Program
The tools and services offered to marketers on Twitter is constantly evolving and growing. This focused stream will provide everything you need to get up to speed with everything Twitter has to offer.
Gain expert guidance on the latest industry best practice for optimizing your presence on Twitter. Grow a targeted Twitter following. Adopt a sound content strategy to drive consistency and top performance across all your tweets.
Book a place now to raise your Twitter marketing efforts to an advanced level and generate eye-catching results.
Twitter Strategy
- Business opportunity: Understanding the business case for organic Twitter marketing
- Twitter strategy: How to build a successful Twitter marketing strategy framework
- Audience targeting: Segmenting your target audience to reach on Twitter
- Company guidelines: Establishing codes of practice and conduct across your organization
Reputation Management
- Listening best practice: How best to monitor live conversations about your brand & competitors
- Crisis management: How to act and respond to negative commentary appearing online
Twitter Timelines
- Twitter algorithm: Understanding recent and future time line algorithm changes and their impact
- Custom timelines: Best practice advice on creation and promotion of custom time lines
- Embedded timelines: Full technical overview and breakdown of uses of embedded time lines
- Twitter alerts: Best practice use of Twitter alerts to communicate key events
Twitter Search
- Twitter search: Make the most Twitter’s advanced search tools
- Search visibility: Understanding the dynamics that distinguish “top tweets” and drive visibility on Twitter
Twitter Profiles
- Profile customization: Best practice guidance on making your profile work for you
- Profile design: Visual guidelines and tools and techniques for best performance
Growing a targeted following
- Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
- Twitter directories: Full overview of free services available online to grow your community
- Influencer search tools: Making best use of tools such as Twitonomy and Bitly to find influencers
Tweets
- Tweet copy: Best practice guidance on tweet copy that delivers results
- Hashtags: Best practice to extend your reach and drive ongoing engagement
- Twitter photos: Checklist to ensure your Twitter photography delivers top results
- Photo galleries: Making the most of photo galleries and collages
- Twitter videos: Detailed guidance on Twitter video best practice
- Incorporating links: How to best post links and make effective use of link shortening tools
- Tweet targeting: How to best segment your audience and target tweets to boost performance
- Tweet split-testing: Full guidance on how to set up split tests to incrementally improve results
Content Strategy
- Content calendar: How to build a working content plan to boost efficiency and drive results
- Tweet scheduling: Priority times to tweet to maximize engagement
- Tweriod: Using tools such as Tweroid to determine your optimum time for tweeting
- Tweet frequency: Insight into how regularly to tweet to reach your target audience
- ReTweets: How to maximize the number of times you get retweeted
- Twitter Chats: Step-by-step guidance for effective use
- Trending topics: How to join the conversations carrying most sway online
Twitter Management
- Twitter tools and software: Detailed analysis of free Twitter tools to better manage your Twitter activity
- Hootsuite, TweetDeck and Sprout Social: Full overview of recommended management consoles
- Top priorities: How to assign priority to tweets, retweets and replies
Twitter Measurement
- What does success look like? How to tie back your analytics to your overarching commercial goals
- Twitter analytics framework: Tried-and-tested metrics for measuring performance
- Twitter Analytics tool: Best practice use of Twitter’s free tool
- Measurement tools: Advice on the free tools available online for tracking Twitter activity
- Twitter & Google Analytics: Clear guidance on how to setup Google Analytics to track Twitter
Upcoming dates
FEB 24
Twitter Organic Marketing
Join todayMAY 4
Twitter Organic Marketing
Join todayJUL 20
Twitter Organic Marketing
Join today
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