Twitter Organic Marketing Online Module — Delivered Live

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    2.5 hour live event

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    Participatory exercises

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    100% Trainer-led

Course overview

Take your Twitter marketing to the next level with this essential class. Benefit from the experiences of those on the front line to raise your Twitter game to industry best-practice. Leave with all the hands-on tips and techniques you need to deliver an instant boost to your performance levels.

This is course 12 of 20 in the:

Social Media Marketing Curated Stream

Key benefits

Take these learning outputs away with you:

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    Develop an advanced Twitter strategy

    Maximize your results with the right setup

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    Content strategy best practice

    Boost your engagement rate with the right content

  • 3

    Advanced analytics skills

    Measure the results of your efforts

Course Program

The tools and services offered to marketers on Twitter is constantly evolving and growing. This focused stream will provide everything you need to get up to speed with everything Twitter has to offer.

Gain expert guidance on the latest industry best practice for optimizing your presence on Twitter. Grow a targeted Twitter following. Adopt a sound content strategy to drive consistency and top performance across all your tweets.

Book a place now to raise your Twitter marketing efforts to an advanced level and generate eye-catching results.

Twitter Strategy

  • Business opportunity: Understanding the business case for organic Twitter marketing
  • Twitter strategy: How to build a successful Twitter marketing strategy framework
  • Audience targeting: Segmenting your target audience to reach on Twitter
  • Company guidelines: Establishing codes of practice and conduct across your organization

Reputation Management

  • Listening best practice: How best to monitor live conversations about your brand & competitors
  • Crisis management: How to act and respond to negative commentary appearing online

Twitter Timelines

  • Twitter algorithm: Understanding recent and future time line algorithm changes and their impact
  • Custom timelines: Best practice advice on creation and promotion of custom time lines
  • Embedded timelines: Full technical overview and breakdown of uses of embedded time lines
  • Twitter alerts: Best practice use of Twitter alerts to communicate key events

Twitter Search

  • Twitter search: Make the most Twitter’s advanced search tools
  • Search visibility: Understanding the dynamics that distinguish “top tweets” and drive visibility on Twitter

Twitter Profiles

  • Profile customization: Best practice guidance on making your profile work for you
  • Profile design: Visual guidelines and tools and techniques for best performance

Growing a targeted following

  • Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
  • Twitter directories: Full overview of free services available online to grow your community
  • Influencer search tools: Making best use of tools such as Twitonomy and Bitly to find influencers


  • Tweet copy: Best practice guidance on tweet copy that delivers results
  • Hashtags: Best practice to extend your reach and drive ongoing engagement
  • Twitter photos: Checklist to ensure your Twitter photography delivers top results
  • Photo galleries: Making the most of photo galleries and collages
  • Twitter videos: Detailed guidance on Twitter video best practice
  • Incorporating links: How to best post links and make effective use of link shortening tools
  • Tweet targeting: How to best segment your audience and target tweets to boost performance
  • Tweet split-testing: Full guidance on how to set up split tests to incrementally improve results

Content Strategy

  • Content calendar: How to build a working content plan to boost efficiency and drive results
  • Tweet scheduling: Priority times to tweet to maximize engagement
  • Tweriod: Using tools such as Tweroid to determine your optimum time for tweeting
  • Tweet frequency: Insight into how regularly to tweet to reach your target audience
  • ReTweets: How to maximize the number of times you get retweeted
  • Twitter Chats: Step-by-step guidance for effective use
  • Trending topics: How to join the conversations carrying most sway online

Twitter Management

  • Twitter tools and software: Detailed analysis of free Twitter tools to better manage your Twitter activity
  • Hootsuite, TweetDeck and Sprout Social: Full overview of recommended management consoles
  • Top priorities: How to assign priority to tweets, retweets and replies

Twitter Measurement

  • What does success look like? How to tie back your analytics to your overarching commercial goals
  • Twitter analytics framework: Tried-and-tested metrics for measuring performance
  • Twitter Analytics tool: Best practice use of Twitter’s free tool
  • Measurement tools: Advice on the free tools available online for tracking Twitter activity
  • Twitter & Google Analytics: Clear guidance on how to setup Google Analytics to track Twitter

Upcoming dates


Learn from skilled practitioners, with first-hand experience from the front-line.

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S&C Electric Company
I appreciated that we started with the basics. I've just begun dabbling in GA, so it was nice to have time dedicated to explaining some of the core functionality and highlighting a few easily overlooked features before diving into more complex topics...some of the instruction required a bit of a technical explanation, the trainer did a great job simply explaining everything.

Frequently Asked Question

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

When will I receive information on how to join the live training?

An email will be sent to the email address provided upon registration 10 working days prior to the training start date. Please check your spam/junk folder in case your server is sensitive to Digital Petra emails. If you do not receive this email, please notify Digital Petra more than 24 hours prior to the start of your first session so that we can ensure you have everything you need to participate.

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Please ensure you have a working webcam for the sessions. The training is designed to be interactive and as such group discussion and exercises will be more enjoyable if you are able to see the trainer and other participants.

A headset with a microphone is preferable. However, using the speakers and microphone of your computer is also an option. If neither option is available, you will need to dial into the conference line with a phone.

Please ensure you allow plenty of time to download Zoom ahead of the course. Information will be provided ahead of your first session.

Can I use a Mac?

Yes - You will attend the course using Zoom, our online virtual classroom environment.

Do I need to buy any additional resources or materials to participate?

No, access to the online training service, readings, exercises and guided activities are provided at no additional charge.

Is there a discount for multiple participates from the same organization?

Please contact Digital Petra Customer Service for details on discounts and group rates. Email or call us directly on +44 (0) 207 193 0149 or +1.415.800.3681 for more information.

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